Director, Marketing Change Management & Capability Enablement

Job Description

The Director, Marketing Change Management & Capability Enablement (NAOU) is responsible for leading change management initiatives for MarTech and marketing capabilities across the North America Operating Unit Marketing Function. This role ensures successful adoption of new technologies, processes, and ways of working, with a strong focus on MarTech, AI, and tech-augmented workflows. The Director partners with the functional Marketing Capabilities lead and cross-functional teams to execute the capability enablement plan and drive organizational readiness for transformation.

Focus, Scope & Impact

• Lead Change Management Strategy: Develop and execute change management plans to support marketing technology implementation and capability initiatives, ensuring smooth adoption and minimizing disruption.
• Enable MarTech & AI Integration: Champion the implementation of marketing technology platforms and AI-driven solutions to enhance efficiency, insights, and innovation.
• Capability Development: Support the annual capability enablement plan, focusing on upskilling teams in tech-augmented ways of working, marketing tools, emerging technologies, and other enterprise / functional capabilities.
• Learning & Adoption: Support the development and deployment of training programs, workshops, and resources to build proficiency in MarTech, AI applications, and modern marketing practices.
• Industry Leadership: Bring outside-in thinking by monitoring marketing trends, emerging technologies, and best practices to keep the organization at the forefront.
• Digital Platforms: Oversee strategic development and maintenance of SPARK (Marketing Capabilities site) as a hub for learning and enablement resources.
• Lead Measurement & Adoption Tracking: Establish and manage metrics to measure adoption of new ways of working, ensuring progress is visible and actionable across the organization.
• Support Strategic Transformation Initiatives: Partner with leadership to enable key strategic initiatives that accelerate marketing transformation and capability adoption.
• Continuous Improvement: Apply agile principles and feedback loops to refine change management and capability strategies for maximum impact.

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in marketing capability building and change management.
• Strong understanding of MarTech platforms, AI applications, and tech-augmented workflows.
• Excellent communication, collaboration, and stakeholder management skills.
• Experience in digital marketing and marketing technology implementation preferred.

• Expertise in change management methodologies and tools.
• Ability to execute capability enablement programs aligned with organizational goals.
• Strong knowledge of marketing technology ecosystems and AI-driven solutions.
• Ability to influence and build trust across all levels of the organization.
• Strategic mindset with a passion for driving transformation and innovation.

• Opportunity to lead the AI-powered transformation of a world-class marketing organization.
• Work with iconic brands and be at the forefront of GenAI and MarTech innovation.
• Collaborate with a diverse, high-performing team and global partners.
• Shape the future of marketing at The Coca-Cola Company.