Director, Integrated Marketing Experience (IMX), Pakistan

EME (Eurasia Middle Easy) Operating Unit Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI (Return on Investment). All roles operate within a tightly integrated Operating Unit (OU)-Market model, where the OU elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope, & Impact:

Design and deliver massive intimacy w/ superb creativity = memorable & personalized experiences with maximum brand and commercial impact. Connect Data + Media (inc Retail)+ Culture + Commerce + Social + Partners - making every moment of truth addressable and special for specific consumers and shoppers.

• IMX will deploy Operating Unit capabilities to deliver consumer intimacy at scale, through world-class ideas and experiences that connects creativity, media, data, culture, and commerce.

• Lead local connections agenda including media buying, retail media, JBPs,

• Lead local social media, influencers and epics agenda

• Drive local Studio X effectiveness and operating excellence.

• Ensure locally relevant and highly effective content / shopper / design deployment and/ or the development of locally specific experiences

• Lead a team of Subject Matter Experts (Media, content, Epics, etc)

• Significant marketing and leadership experience (10 years+), with great focus on media, creativity, design, data/tech.

• Acumen across relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy

• Led scaled, complex, cross-functional and cross-geographical teams and projects

• Led projects and capabilities that leverage Digital/ Data/ AI as edges

• Led and developed teams directly and external partners (agencies)

• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.

• Strong analytical and problem-solving skills; influential skills with senior executives

• Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders

• Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts

• Ability to navigate complex challenges & linkages and articulate into plans to drive results

• Ability to inspire through the power of our marketing and brands