Director, Franchise Operations Colombia

At The Coca-Cola Company, we are proud to be one of the world's most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally.

We are seeking a Director, Franchise Operations, to serve as the End-to-End Orchestrator for the Franchise Operations team and a senior leader in partnership with our bottling partner(s). Reporting directly to the General Manager, this role operates horizontally across the Franchise and system, ensuring strong alignment across Commercial, Marketing, RGM, Finance, Supply Chain, and Insights.

This role serves as the primary integrator for the GM's commercial agenda, providing leadership oversight, connectivity, and execution discipline across functions and the bottler. While not owning a geographic territory, the Director is accountable for ensuring priorities are aligned, resources are in place, and plans are translated into consistent results.

This position blends Franchise Operations leadership with enterprise thinking, cross-functional partnership, and disciplined integration of plans, priorities, and budgets. The mandate is to deliver near-term commercial impact while advancing capabilities, processes, and operating rigor that enable sustainable, long-term growth.

If you are passionate about orchestrating complex agendas, influencing across a matrixed system, and converting strategy and data into action in the market, we want you on our team.

• Serve as a direct extension of the GM's leadership team, ensuring clarity, alignment, and follow-through across Franchise, bottler, and cross-functional stakeholders.
• Provide senior thought leadership with the bottler, shaping a focused agenda that balances short-term execution priorities with a long-term capability and growth roadmap.
• Lead joint performance routines across revenue, volume, share, distribution, visibility, and asset productivity; drive corrective action plans with clear ownership, timelines, and impact targets.

• Act as the core horizontal integrator, connecting Commercial, Marketing, RGM, Finance, Supply, and Insights to ensure cohesive planning and execution.
• Ensure commercial priorities and marketing strategies are fully aligned, sequenced, and resourced across the Franchise and system.
• Identify interdependencies, risks, and trade-offs across initiatives and proactively drive resolution on behalf of the GM.

• Orchestrate the cross-functional operating and budget agenda, ensuring investments are aligned to priorities and performance expectations.
• Own Franchise-level DMI effectiveness, translating insights into actionable interventions and performance decisions.
• Maintain disciplined operating rhythms, governance forums, and escalation mechanisms to ensure results delivery.

• Orchestrate outcome-focused sprints on pricing compliance, in-store visibility and displays, cooler placement and productivity, and outlet expansion.
• Co-lead route-to-market improvements and pilots (direct, indirect, micro-distribution) with the bottler; scale proven models.
• Anticipate and mitigate operational, supply, and competitive risks through proactive scenario planning and issue resolution.

• Act as a senior capability leader for the Franchise team, strengthening end-to-end thinking, execution management, and cross-functional collaboration

• Regional revenue, volume, and contribution.
• Numeric and weighted distribution; customer coverage and point-of-sale expansion.
• Execution index (pricing compliance, cooler performance, share of display, visibility).
• Commercial productivity (effective visits, strike rate, sales per visit/route).
• RTM efficiency and cost-to-serve by channel.
• Delivery of innovation launches and local activations

• Education: Bachelor's degree in business, Engineering, Marketing, Finance, or related field required; Master's degree preferred.
• 12-15 years of CPG experience in sales, commercial operations, franchise, or trade marketing; experience partnering with bottlers is a strong plus.
• Proven track record delivering near-term commercial results while building longer-term capabilities with cross-functional teams.
• Strong analytical skills and comfort with multiple data sources (e.g., NielsenIQ, Kantar, sell-in/sell-out, cooler telemetry/IoT, footfall/mobility, geospatial & sociodemographics); demonstrated ability to source new data when needed.
• Fluency in BI tools (e.g., Power BI) and advanced Excel; SQL/Python are a plus but not required.
• Ability to influence without direct authority, manage senior stakeholders across cultures, and communicate insights simply and persuasively.
• Regional exposure to Colombian markets and understanding of local market dynamics.
• Willingness to travel as required to support franchise team and partner engagement.

• Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs.
• Exposure to World Class Leaders: Availability to global leaders that will expand your network and expose you to emerging technologies and techniques.
• Agile Work Environment: We embrace agile with management that believes in removing barriers, so you are empowered to experiment, iterate, and innovate.