Director, Digital Commerce
Location(s):
South Africa
City/Cities:
Johannesburg
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
March 19, 2026
Shift:
Director, Digital Commerce
Reports to: Senior Director, Customer Development
Location: South Africa
Key System Partners: Bottlers (e.g. CCBSA; CCPB), Customers, Digital Commerce Platforms
Role Overview
The Director: Digital Commerce is responsible for accelerating Digital Commerce growth within the Franchise, translating Africa OU and global digital commerce strategy into market-level execution and scale.
The role focuses on revenue-driving digital commerce levers including B2B platforms, customer e-commerce, marketplaces, and emerging digital buying occasions, working in close partnership with bottlers, customers, and platform partners.
Strategic Context
Digital Commerce is a critical growth engine to improve customer reach, unlock incremental revenue, enable trade digitally, and build scalable commercial capabilities across the system.
The role sits at the intersection of Commercial, RGM, Marketing, and Technology, with a strong bias toward execution and results.
Key Responsibilities
Lead the Franchise-level Digital Commerce agenda aligned with Africa OU and global priorities.
Translate strategy into annual digital commerce plans, roadmaps, and targets for bottlers.
Act as the primary Franchise interface to bottlers on digital commerce execution.
Drive adoption and usage of B2B and customer-facing digital platforms.
Manage and optimize digital commerce platform and marketplace partnerships.
Own digital commerce KPIs, dashboards, and performance reviews.
Partner with RGM and Finance to support net revenue growth, mix, and price realization.
Build digital commerce capability and support change adoption across commercial teams.
Leadership Scope
This is an individual contributor role with matrix leadership, accountable for projects and initiatives rather than direct people management.
The role requires strong influence across Franchise, bottler, and partner teams, with accountability for digital commerce performance outcomes.
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Minimum Qualifications & Experience
10-14 years experience in FMCG, beverages, or related industries
Strong background in Commercial, Digital Commerce, Sales Enablement, or RGM
Proven experience delivering results in B2B or customer e-commerce
Experience working in franchise-bottler or matrix environments
Core Capabilities Required
Digital Commerce and customer journey expertise
Strong commercial and analytical acumen
Stakeholder influence and system thinking
Change management and adoption leadership
* Data-driven storytelling and insight generation
Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (BI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software)
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Life Insurance
- FSA
- HSA
Parental Benefits
- Non-Birth Parent or Paternity Leave
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Volunteer Time Off
- Personal/Sick Days
Financial and Retirement
- 401(K) With Company Matching
- Pension
- Performance Bonus
- Financial Counseling
- Stock Purchase Program
Professional Development
- Tuition Reimbursement
- Mentor Program
- Access to Online Courses
- Internship Program
- Leadership Training Program
- Professional Coaching
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)