Director, Customer Marketing
3 days ago• Rogers, AR
At The Coca-Cola Company, our purpose is to refresh the world and make a difference-driven by iconic brands, sustainable growth, and meaningful consumer impact. As Director, Customer Marketing for Walmart Inc., you will play a pivotal leadership role in accelerating growth across one of our most strategic customers.
This role sits at the intersection of brand, commerce, and customer strategy-leading the transformation of how our portfolio shows up across omnichannel experiences. You will shape best-in-class commerce marketing strategies, unlock digital growth, and create category-leading programs that deliver mutual value for Coca-Cola, Walmart, and our bottling partners.
What You'll Do For Us
Drive Commerce & Digital Leadership
- Lead end-to-end Commerce Marketing strategy across the Coca-Cola portfolio, accelerating digital penetration and establishing category leadership in omnichannel environments
- Champion innovative approaches in retail media, eCommerce, and emerging shopper ecosystems (including agentic and AI-driven experiences)
Own Customer Marketing Excellence
- Develop and execute breakthrough omnichannel campaigns tailored to Walmart, grounded in shopper insights and brand strategy
- Translate Coca-Cola brand platforms, innovation, and programming into compelling, customer-centric growth drivers
Strategic Partnership & Influence
- Serve as a senior strategic partner to Walmart stakeholders, including Merchants, Site Merchants, and Retail Media teams
- Leverage Collaborative Business Plans and the Coca-Cola Customer Commitment to unlock joint value and long-term growth
Cross-System Leadership
- Partner seamlessly across IMX, Connections, Category Leads, and creative teams to deliver integrated, high-impact marketing programs
- Align Coca-Cola operating units, bottlers, and customer teams around shared priorities and category growth initiatives
Future-Focused Growth Platforms
- Build and scale 3-5 year customer marketing platforms that anticipate evolving shopper behavior and retail dynamics
- Identify emerging opportunities and translate insights into scalable, forward-looking strategies
Want more jobs like this?
Get Business Operations jobs in Rogers, AR delivered to your inbox every week.
Qualifications & Requirements
- Bachelor's degree required; MBA or advanced degree preferred
- 7+ years of experience in Customer Marketing, eCommerce, or Commercial leadership roles (CPG, beverages, or adjacent industries preferred)
- Expertise in retail media, digital commerce, and evolving shopper ecosystems strongly preferred
- Proven ability to translate shopper insights, brand strategy, and customer needs into measurable business results
- Strong experience leading cross-functional teams and influencing without authority in complex organizations
- Demonstrated commercial acumen, including selling, financial management, and joint business planning
- Deep experience in Shopper Insights, Business Analytics, and Annual Planning processes
- Track record of partnering with creative agencies to deliver compelling, insight-driven campaigns
Communication Focus
- Act as a key connector across Coca-Cola system stakeholders, including Customer Leadership, Brand and Commercial, IMX, Connections and Bottlers
- Inspire and influence both internal teams and external partners with clear, compelling category and customer strategies
- Navigate and align diverse stakeholders to drive execution against shared growth priorities
What We Can Do For You
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we're always innovating.
- Expansive & Diverse Customers: We focus on a diversified and large range of customers each day.
- Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Account Management, Business Development, Business Insights, Communication, Cross-Functional Teamwork, Customer Insights, Decision Making, E-Commerce, Influencing, Leadership, Marketing, Negotiation, Results-Oriented, Shopper Marketing
Pay Range:
United States of America: 169,000 USD - 200,000 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of America
City/Cities:
Rogers
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
June 17, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
Pay Range:United States of America: 0 USD - 0 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Long-term Incentive Reference Value Percentage:0 - 20
Long-term Incentive reference value is a market-based competitive value for your role
Client-provided location(s): Rogers, AR
Job ID: cocacola-152411380
Employment Type: OTHER
Posted: 2026-06-10T23:35:29
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Life Insurance
- FSA
- HSA
Parental Benefits
- Non-Birth Parent or Paternity Leave
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Volunteer Time Off
- Personal/Sick Days
Financial and Retirement
- 401(K) With Company Matching
- Pension
- Performance Bonus
- Financial Counseling
- Stock Purchase Program
Professional Development
- Tuition Reimbursement
- Mentor Program
- Access to Online Courses
- Internship Program
- Leadership Training Program
- Professional Coaching
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)