Director, Customer Development, CBP

At The Coca-Cola Company, we are proud to be one of the world's most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.

We are seeking a Director, Customer Development, Chile, Bolivia & Paraguay, responsible for shaping, steering, and governing the long-term customer strategy across these markets, ensuring the Coca-Cola System (KO + Bottlers) operates with a unified, insights-back and customer-back agenda. This role is pivotal in driving category growth, portfolio value creation, and sustainable revenue expansion across the region.

What You'll Do for Us

• Shape and govern the longterm customer strategy and investment priorities for Chile, Bolivia & Paraguay

• Ensure full alignment between KO, bottlers, Franchise and Country GMs.

• Lead the Customer Recruitment Agenda, including strategic identification, prioritization, and leadership of all RFP processes.

• Design and optimize OBPPC architecture to maximize recruitment, incidence and competitive position across channels and customer segments.

• Define pack roles, price ladders, assortment strategy and innovation alignment.

• Govern customerrelevant category bundles, value propositions and category growth pathways.

• Build and sustain seniorlevel customer engagement, focusing on longterm growth platforms and category development.

• Provide strategic oversight (not operational management) of Joint Business Planning, ensuring alignment with economic and category priorities.

• Integrate RGM 2.0 principles into customer strategy, including revenue pools, promo effectiveness, price/mix, and pack architecture.

• Leverage system and customer economics to guide strategic decisionmaking through advanced analytics.

• Shape system capabilities (KO + bottlers) required to execute customer, category and RGM strategies.

• Ensure adoption of customerrelevant frameworks (OBPPC, TTC, POS excellence).

• NSR growth and price/mix realization.

• Gross Margin and Operating Income expansion.

• Market and category share gains by channel.

• OBPPC penetration and architecture health.

• Promo ROI and investment effectiveness.

• JBP compliance and senior customer satisfaction.

• System capability adoption across bottlers.

• Bachelor's degree in Business, Economics, Engineering or related fields; MBA preferred.

• 10+ years of experience in customer, category, commercial strategy or RGM roles.

• Mastery in system planning, channel/shopper marketing, customer management/CatMan, RGM, OBPPC and system/customer economics.

• Strong influencing, negotiation and crosssystem leadership skills.

• High proficiency in insightstoaction frameworks, financial modeling and advanced analytics.

• Bilingual Spanish/English.