Director Customer Caribbean
At The Coca-Cola Company, we are proud to be one of the world's most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.
We are seeking a Director Customer Caribbean, to lead strategic execution and operational excellence across our franchise network. This role is pivotal in driving growth, strengthening partnerships and ensuring flawless execution of our commercial strategies. The ideal candidate will bring deep expertise in franchise or bottling operations, strong leadership capabilities, and a proven ability to deliver results in a dynamic, fast-paced environment.
If you are passionate about building collaborative relationships, influencing at all levels, and delivering sustainable business growth, we want you on our team.
What You'll Do for Us
The Customer Strategy Leader is responsible for defining and driving the company's customer strategy to accelerate sustainable growth, improve customer experience, and strengthen long-term partnerships. This role leads to the development of customer segmentation, value propositions, and engagement models, ensuring alignment between customer needs and commercial, system and operational execution.
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Translate corporate strategy into actionable channel, customer and category plans.
Provide strategic leadership to customer system teams in managing national and regional modern trade customers, building senior-level relationships with modern trade partners.
Own modern trade P&L, including revenue growth, trade spend optimization, and profitability.
Work Focus
- Deploy NARTD category vision and ensure consistency of value propositions with defined priority roles of the channel with bottlers and customers.
- Co-develop channel development business plan with bottlers, including brand and package portfolio priorities and activation plans. Responsible for basing development plans in channel opportunity mapping.
- Be the System expert on the channel, able to reflect a consumer, shopper and customer perspective as well as a System execution capability within the channel.
- Influencing and negotiation skills are essential for these roles as they will influence taking action on their strategies as well as securing investment for those to be implemented.
Requirements & Qualifications
- 10+ years of leadership experience in customer, commercial, operational marketing.
- Strong planning and collaboration skills.
- Strong customer understanding from an execution perspective.
- Ability to think from planning to execution and solid system commercial and brand management
Key Knowledge requirements
Required
- Customer management
- Channel / shopper marketing
- System and customer economics
- RGM segmentation, OBPPC
- Language: advanced English and Spanish spoken
Good to Have
- Turning insights (consumer, shopper, customer) into strategy
- Category management
- Value to market
- Project management
What We'll Do for You
- Global Exposure: Collaborate with world-class leaders and gain access to global best practices and emerging technologies.
- Iconic Brands: Work with one of the most recognized brands in the world and play a key role in shaping its future.
- Learning & Development: Access to robust learning resources, including LinkedIn Learning and leadership development programs, to continuously grow your skills.
Skills:
Leadership; Media Planning; Promotional Strategies; Price Management; Key Performance Indicators (KPI); Marketing Campaigns; Category Management; Integrated Marketing; Sales Analysis; Competitor Analysis; Marketing Strategies; Product Roadmapping; User Experience Analysis; Microsoft Office; Search Engine Optimization (SEO); Communication; People Management; Digital Marketing; Search Engine Marketing (SEM); Brand Management; Teamwork; Finance Strategy; Financial Forecasting
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Life Insurance
- FSA
- HSA
Parental Benefits
- Non-Birth Parent or Paternity Leave
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Volunteer Time Off
- Personal/Sick Days
Financial and Retirement
- 401(K) With Company Matching
- Pension
- Performance Bonus
- Financial Counseling
- Stock Purchase Program
Professional Development
- Tuition Reimbursement
- Mentor Program
- Access to Online Courses
- Internship Program
- Leadership Training Program
- Professional Coaching
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)