Director, Creative, FR

Director, Creative - France

Location: France

Role Purpose

The Director, Creative - France is the key leader responsible for creative strategy, brand expression, storytelling excellence, and asset quality for the French market. Operating at JG12, this role ensures that all Coca-Cola brands deliver culturally resonant, insight-driven, high-quality creative work that strengthens brand equity and enhances consumer connection across France.

This role adapts global and Europe OU creative platforms into locally relevant French executions, partnering closely with Brand Directors, IMX, Media & Connections, Innovation, Insights, PACS, Digital/Commerce, and the bottler to ensure cohesive, full-funnel creative delivery. The Director ensures creative excellence across all touchpoints - from ATL, digital, and social to experiential and in-store communication - and serves as the guardian of brand distinctive assets, tone of voice, and storytelling craft.

The GM retains full P&L accountability. The Director manages creative-related DME within the guardrails set by the Senior Director I and Senior Director II Marketing.

• Lead the development of the creative strategy for all assigned brands in France.

• Translate global platforms into culturally relevant, insight-driven French creative work.

• Safeguard brand identity, distinctive assets, tone of voice, and storytelling quality across all touchpoints.

• Ensure the creative approach reinforces brand roles, consumer motivations, and portfolio strategy.

• Lead the creative process from insight and brief through concepting, production, and final delivery.

• Write or refine market-specific creative briefs that articulate clear objectives, audiences, and cultural context.

• Evaluate creative ideas to ensure they are breakthrough, brand-building, and crafted for the French market.

• Oversee adaptation of global assets and creation of local assets to guarantee consistency and quality.

• Ensure creative assets work across the entire IMX ecosystem: ATL, digital, social, influencer, OOH, sponsorship, experiential, and retail.

• Partner with Media & Connections to align creative with channel roles, audience strategies, and measurement frameworks.

• Work with IMX teams to ensure seamless integration of creative ideas across multiple touchpoints and consumer journeys.

• Ensure creative assets meet the needs of customer activation, retail media, and e-commerce.

• Act as the cultural antenna for the France Marketing Team: monitoring cultural trends, social conversations, category shifts, and competitive creativity.

• Embed French cultural insights into briefs, creative sessions, casting, and concept development.

• Ensure work reflects the diversity, modernity, and cultural relevance of French consumers.

• Lead production excellence across all content formats: TVC, digital video, social assets, OOH, print, experiential materials, and branded content.

• Manage creative agencies, production companies, digital partners, and freelancers to ensure quality, creativity, and efficiency.

• Oversee content versioning, adaptation, and localization to ensure brand consistency and premium craftsmanship.

• Ensure production processes are efficient, timely, compliant, and aligned with brand priorities.

• Work closely with Brand Directors, Media & Connections, IMX, PACS, Insights, Digital/Commerce, and the bottler to align creative with full-funnel plans.

• Partner with PACS on earned storytelling, influencers, cultural partnerships, and reputational considerations.

• Collaborate with Commercial and bottler field teams to ensure creative assets land correctly in-store and across customer environments.

• Support system alignment on creative strategy, messaging, content needs, and activation quality.

• Manage creative and production budgets within guardrails set by Senior Director I & II Marketing and aligned to GM oversight.

• Optimize creative investment decisions based on ROI, craftsmanship, and long-term brand value.

• Ensure full adherence to responsible marketing, claims, legal guidelines, sustainability, and brand safety standards.

• Maintain operational discipline across budget tracking, forecasting, and efficient production processes.

• Lead the creative effectiveness agenda, including pre-testing, content diagnostics, social analytics, and post-campaign reviews.

• Partner with Insights and Media to measure impact, identify learnings, and continuously improve creative performance.

• Ensure each campaign has clear KPIs and success criteria.

• Champion a culture of creativity, excellence, and learning across France Marketing.

• Bachelor's degree required; Master's preferred.

• 8-12 years of experience in creative development, brand communication, or integrated marketing (client or agency side).

• Strong track record of developing culturally resonant creative work.

• Proven capability in adapting global platforms for local markets.

• Expertise in digital storytelling, social content, influencer ecosystems, and integrated creative production.

• Strong agency management and creative evaluation skills.

• Able to collaborate effectively across a matrix system and bottler environment.

• French language skills are considered an advantage, but are not essential.

• Opportunity to shape the creative expression of one of Coca-Cola's largest and most influential European markets.

• Highly collaborative environment with Brand, IMX, Media, Digital, PACS, Commercial, and bottler teams.

• Exposure to Europe OU creative leadership and global creative networks.

• Strong career path toward Senior Director Creative or broader marketing leadership roles.