Director, Creative

The Coca-Cola Company, a global leader in the beverage industry, is seeking a Creative Director for our advanced hydration, water, tea, and coffee team. This is a unique opportunity for a creative visionary who is passionate about pushing boundaries and driving innovation. As a key player in our global creative strategy, you will have the chance to shape the creative direction for our global brands. This role is not just about following charters but about leading unconstrained briefs and experimenting with truly disruptive creative ideas. If you are a creative strategist who thrives in a dynamic environment and is excited about the prospect of transforming our marketing through partnerships, collaborations, assets, innovation, and experiments, then this is the role for you.

What You'll Do for Us:

• Lead creative excellence beyond charter briefs, serving as the single point of contact between creative strategy and brand teams.
• Provide strategic support across brands, owning the refreshed brand narratives to be captured in global brand books.
• Collaborate with Category teams to define opportunities for brand growth and together build plans to translate those opportunities into creative strategies.
• Develop creative strategy and development across marketing sub-functions (including but not limited to E2E, Design, Consumer & Shopper Engagement, Digital, Media).
• Develop engaging creative briefs and lead agency partners in the creative process, identifying innovative ways for consumers to engage with our brands.
• Manage the development of brand storytelling, ensuring consistency through various forms of content amplified at multiple connection points.
• Push internal and agency partners for digital-first experiences that continue taking our brands into leading-edge experiences.
• Amplify Global Core Creative Ideas for global and regional projects into contemporary communications that unlock future brand growth and excite consumers to build Brand Love (i.e., Equity) and Brand Value (Transactions, Weekly+ Consumers, Baskets, etc.).
• Work with counterparts in other OUs to help develop and execute cohesive brand and category creative strategy.

• Bachelor's degree and 5+ years of creative content or marketing experience.
• Deep consumer understanding, cultural trends, current and future business needs, and experience leading regional and global teams.
• Demonstrated ability to develop full creative strategy and execution plans.
• Experience in content development and production.
• Ability to lead communication strategy and influence and orchestrate cross-functional teams.
• Passion for and connection to entertainment and culture.
• Proven ability to work in a network and collaborate across disciplines and markets.
• Ability to lead, inspire, and develop diverse teams.
• Preferred creative or planning experience with world-class creative agencies and brands.

• Iconic & Innovative Brands: Our portfolio represents over 20 different billion-dollar brands such as Coca-Cola, Sprite, smartwater, Fanta, Powerade, Gold Peak, Topo Chico and more.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
• Innovation & Technology: The ability to work with an award-winning team that is on the cutting edge of innovation.