Director, Consumer and Shopper Insights and Portfolio Management, Caucasus and Central Asia Region

EME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU-Market model, where the OU elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope, & Impact:

Deep understanding of the art & science behind local consumer & shopper needs, behaviour, and foresights, enabled by human sciences, data and advanced analytics

• Own the art & science of local consumer and shopper understanding, spanning needs, behaviours, rituals, and decision journeys. Lead human sciences, foresights, and future scenarios to anticipate cultural and consumption shifts. Lead shopper sciences to unlock conversion, in-store excellence, and path-to-purchase growth.
• Support portfolio decision for the market
• Work with OU (Operating Unit) to define local research, advanced analytics, and modelling agenda
• Ensure consumer-centricity, deploying OU -wide intelligence platforms and new technologies.
• Lead with Frontline/ Local category teams superior performance assessment.
• Actively engage with the OU network, ensuring rigor, coordination, collaboration and upskilling.
• Lead a team of 3 talents (TR) or Individual contributor (other regions)
• What Success Looks Like: Clear, focused, human-centred marketing choices that maximizes ROI ; Nuanced/ Granular analytics and insights that enables local intimacy, translate data into Insights that shape consumer/shopper programs and investments; S, High adoption of modelling & insight tech-enabled tools

• Significant marketing and leadership experience (10 years+), with great focus on insights, analytics, human sciences and market research.
• Acumen across relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
• Led scaled, complex, cross-functional and cross-geographical teams and projects
• Led projects and capabilities that leverage Digital/ Data/ AI as edges
• Led and developed teams directly and external partners
• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.