Director, Commercial Strategy and Operations

Job Purpose: The Director, Commercial Strategy & Operations for our Canada Juice business will lead our chilled and shelf stable portfolios. This role is pivotal in shaping and executing effective commercial strategies aligned with consumer insights, category trends, and customer objectives. The successful candidate will possess a comprehensive understanding of the Canada beverage market, particularly in the chilled juice/drink/tea segments and demonstrate a proven track record in navigating the complexities of commercial strategy and operations.

Key Responsibilities:

• Develop and implement cohesive commercial strategies that address consumer and shopper needs, category growth, and competitive positioning within the Canada chilled business.
• Lead the commercialization of product and packaging innovations, ensuring successful market entry and adoption, including timely delivery of operating plans and category selling stories.
• Define and deploy effective AMPS (Availability, Merchandising, Pricing, Space) strategies, including a clear picture of success (PicOS), to optimize product presence and performance driving growth across key channels and accounts.
• Execute a consistent and coherent in-market look of success that results in the assortment, merchandising, pricing, and shelving that matches our Brand and Commercial strategies created to accelerate category growth for our customers
• Partner closely with brand teams to ensure alignment of brand strategy and objectives with market realities and customer expectations.
• Act as the primary liaison between the brand teams and sales, effectively representing each side's perspectives and interests to foster productive partnerships and strengthen category growth strategies.
• Lead the monthly and annual routines used to train, collaborate and scorecard execution of the Brand, Category Operations and Pricing Execution look of success in assigned channel and customers
• Conduct regular business reviews with our broker and key customers to maximize growth opportunities.
• Build relationships with internal/external stakeholders to help maximize in-market execution.
• Develop comprehensive order of entry and SKU productivity analysis to ensure our portfolio of brands drive top and bottom-line growth for The Company and our customers.
• Utilize deep market insights to forecast trends, identify growth opportunities, and anticipate competitive movements.
• Collaborate with cross-functional teams, including brand marketing, revenue growth management, sales, sales operations, and supply chain to ensure flawless execution of our enterprise priorities.
• Partner with Retail Sales and Broker Sales Agency to accelerate opportunities and close execution gaps
• Partner with the Retail Sales Team to improve internal processes, support tools implementation and RTM execution revisions.
• Act as the Channel and Customer subject matter expert for Brand and Commercial Teams
• Sales team primary liaison for the channel and customer sales operations activity and sales support material; POS, Samples, Customer Marketing, New Items, Supply Chain problem solving, Legal

Qualifications:

• Bachelor's degree in business administration, marketing, or related field.
• Minimum of 7 years of professional experience in commercial strategy and/or operations, sales, brand marketing, and/or category management, ideally within consumer packaged goods.
• Demonstrated ability to conceptualize and execute successful commercial strategies in the consumer packaged goods (CPG) industry.
• Strong analytical skills, with the ability to translate data and insights into actionable commercial strategies and operating plans.
• Excellent communication and presentation skills, with the capability to engage and influence stakeholders at all levels.
• Proven leadership qualities and team collaboration skills.

Location: Toronto, Ontario

Travel: Up to 25%

Skills:
Leadership; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Sales; Consultative Sales Management; Communication; National Account Sales; Decision Making; Business Development; Negotiation

Client-provided location(s): Toronto, Canada

Job ID: cocacola-150846390

Employment Type: OTHER

Posted: 2026-01-30T23:31:51