Director, Coca-Cola Freestyle and Dispensed Equipment Sales
Yesterday• Atlanta, GA
This role is primarily responsible for the sales of Coca-Cola Freestyle with a secondary focus on dispensed equipment across the U.S. Market. The core accountabilities include partnering with NAOU FSOP sales and operations, building sales capabilities, improving dispensed equipment processes, ensuring a competitive commercial proposition in both policy and strategy, and influencing the Global Equipment Platform Center on dispensed equipment innovation investments to meet customer and market needs. This role will serve as the primary connection point to NAOU FSOP sales and Bottler selling organization.
What You'll Do for Us
- Coca-Cola Freestyle/Dispensed Equipment Subject Matter Expert
- Collaborate with key cross-functional stakeholders to align resources to deliver the Freestyle and dispensed equipment business plan
- Represent Coca-Cola Freestyle/Dispensed Equipment at executive level T2Ts.
- Demonstrate and advance Coca-Cola Freestyle value proposition
- Problem solving and issue resolution
- Customer stewardship of consumer, financial and operational results
- Identify capability gaps and mentor teams to build selling capability
- Work with multiple levels in the organization to coach and prep for Freestyle selling
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Capabilities and Competencies:
- Customer & Commercial Capabilities
- Collaborating with customers to create mutual value
- Collaborating across the matrix of functional teams
- Communication
- Negotiations & influencing
- Inspiring a team to deliver the plan
- Leading through change
- Instilling Confidence and Trust
- Project Management
- Critical thinking and problem solving across complex situations
- System and Coca-Cola Freestyle Economics-strong financial and analytical acumen required
- Coca-Cola Freestyle Product and Service Capabilities
- Selling and Customer Account Management
Qualifications & Requirements
- Bachelor's degree in business, Marketing, or related area
- 5+ Years Strategic Sales Experience
- Interact and lead role with a broad range of customer associates across customers concepts and other HQ key stakeholders to advance the relationship, partnership, and drive value
- Consulting with customer as a beverage category partner to provide K&I, share best practices, innovative beverage ideas, and influence decision making around F&B and marketing initiatives
- Conduct regular business reviews with customer to monitor relationship and performance
- Sell in and execute with distinction business planned initiatives while ensuring initiatives are implemented on time and to monitor performance outcome of each key initiative
- Work closely with customer and internal teams to identify innovative beverage incidence driving solutions and implement.
What We Can Do For You
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
- Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Skills:
Leadership; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Sales; Pitch Presentations; Consultative Sales Management; Communication; National Account Sales; Decision Making; Business Development; Negotiation
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Client-provided location(s): Atlanta, GA
Job ID: cocacola-150780896
Employment Type: OTHER
Posted: 2026-01-26T18:33:55
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Life Insurance
- FSA
- HSA
Parental Benefits
- Non-Birth Parent or Paternity Leave
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Volunteer Time Off
- Personal/Sick Days
Financial and Retirement
- 401(K) With Company Matching
- Pension
- Performance Bonus
- Financial Counseling
- Stock Purchase Program
Professional Development
- Tuition Reimbursement
- Mentor Program
- Access to Online Courses
- Internship Program
- Leadership Training Program
- Professional Coaching
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)