Director, Brazil (Schweppes, Kuat)

At The Coca-Cola Company, we are proud to be one of the world's most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.

We are seeking a Director, Frontline Marketing Category to lead and scale the category growth agenda across frontline markets. This role owns category strategy, performance outcomes, and system alignment, translating enterprise ambition into clear priorities and execution at scale.

The ideal candidate brings category leadership, strong commercial acumen, and enterprise influence, with the ability to align senior stakeholders and bottlers around a shared growth agenda.

What You'll Do for Us

• Lead the category and portfolio strategy across frontline markets, shaping growth priorities, brand roles, and activation choices.

• Own category growth, profit, and share outcomes, influencing investment and prioritization decisions across brands and initiatives.

• Champion consumer and shopper led strategy, translating insights into scalable category actions.

• Partner closely with Brand, Commercial, RGM, Finance, Media, Franchise, and Bottler leaders to deliver omnichannel execution.

• Provide thought leadership through the synthesis of consumer, shopper, customer, and commercial insights.

• Guiding integrated marketing strategies across the full marketing mix, ensuring clarity, consistency, and ROI.

• Steward category governance, ways of working, and decision rights across markets.

• Lead and develop a high performing team, building strong category and marketing capability.

Requirements & Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA strongly preferred.

• 10+ years of experience in brand, category, or integrated marketing leadership roles within FMCG / CPG.

• Proven experience leading category or brand strategy across multiple markets.

• Strong commercial, analytical, and storytelling capabilities.

• Demonstrated ability to influence senior stakeholders in complex, matrixed organizations.

• Track record of developing talent and leading teams.

What We'll Do for You

• Enterprise Impact: Lead category growth across multiple frontline markets.

• Iconic Brands: Shape the future of globally loved brands.

• Leadership Growth: Strengthen enterprise leadership and category mastery.

• Purpose Driven Work: Drive growth that refreshes the world and creates shared value.

Brand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Goals, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis, Team Management

Location(s):
Brazil

City/Cities:
Rio de Janeiro

Travel Required:
26% - 50%

Relocation Provided:
No

Job Posting End Date:
March 23, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Client-provided location(s): Rio de Janeiro, Brazil

Job ID: cocacola-151519772

Employment Type: OTHER

Posted: 2026-03-19T23:32:18