Digital Marketing Manager
Work Location:
Toronto, Ontario, Canada
Hours:
37.5
Line of Business:
TD General
Pay Details:
$96,900 - $136,800 CAD
TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Job Description:
The Digital Marketing Manager supports TD's digital marketing transformation by enabling data‑driven audience segmentation and activation across channels. This role works at the intersection of marketing, data, and technology, leveraging Salesforce Data Cloud to deliver personalized, compliant, and measurable customer experiences while partnering with cross‑functional teams to improve marketing effectiveness.
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Key Accountabilities
- Build, manage, and activate customer audiences using Salesforce Data 360 (formerly Data Cloud) and other platforms.
- Ensure data quality, identity resolution, and readiness for marketing activation
- Support campaign execution across owned and paid channels
- Translate business requirements into scalable audience and segmentation solutions
- Apply analytical thinking to validate data, generate insights, and measure performance
- Partner with marketing, analytics, and technology teams to deliver data‑driven outcomes
Required Qualifications
- 5+ years of experience in marketing analytics, audience segmentation, or marketing data management
- Strong understanding of CRM and digital marketing concepts and best practices
- Hands‑on experience with Salesforce Data 360 or comparable platforms
- Advanced SQL skills for data analysis and validation
- Strong problem‑solving, communication, and stakeholder collaboration skills
Preferred Qualifications
- Experience with Salesforce Marketing Cloud and Journey Builder
- Experience with Python, PySpark, or similar data tools
- Experience with data visualization tools (e.g., Tableau, Looker, DOMO)
- Financial services or regulated‑industry experience
- Experience working in Agile or cross‑functional delivery environments
Skills & Competencies
- Audience segmentation & activation
- Marketing analytics & measurement
- Data quality & governance
- Stakeholder partnership
- Analytical thinking
- Continuous improvement mindset
Who We Are:
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.
Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more
Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.
Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.
Colleague Development
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.
If you're passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.
We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.
Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.
Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation
Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.
We look forward to hearing from you!
Language Requirement (Quebec only):
Sans Objet
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion