Esplanade Online Sales Concierge

Job Description Summary
The Esplanade Online Sales Concierge plays a critical role in nurturing leads and cultivating brand advocates from the moment an Esplanade community is launched on the website. This role ensures each prospective buyer is fully informed, consistently engaged, and inspired by the Esplanade lifestyle, setting the foundation for long-term loyalty and higher conversion rates.
Esplanade buyers are unique, they require deeper education, a longer nurturing cycle, and a highly personalized experience. The Online Sales Concierge goes beyond traditional online sales efforts to build trust, deliver high-value interactions, and serve as a strategic partner in the buyer journey.

This is a full-time remote opportunity for candidates in the Tampa/Sarasota metro area and requires Saturday and Sunday availability.

Job Details

Key Responsibilities

• Provide continuous and high-touch lead nurturing from initial sign-up through community grand opening and beyond.
• Execute at least one engaging touchpoint per month with Esplanade loyalists.
• Act as a strategic liaison between the division and Esplanade sales and marketing teams, serving as a key voice in internal strategy sessions to ensure alignment, collaboration, and consistent brand messaging.

• Act as the primary point of contact for Esplanade leads until handoff to the Community Sales Manager.

• Respond promptly and thoughtfully to inquiries with personalized messaging.
• Achieve a 40% lead-to-appointment conversion rate. Achieve an 80% attended appointment conversion rate.

• Utilize the Heart of the Home Discovery Process to uncover lead motivations, timelines, and priorities.

• Provide lifestyle-focused guidance to help buyers understand the unique value of Esplanade.
• Build trust and rapport through phone, email, video, and other digital channels.

• Accurately track all lead interactions in Salesforce.
• Maintain up-to-date lead statuses and notes to support reporting and performance evaluation.
• Assign lead ratings based on activity and buying signals to guide follow-up strategies.

• Participate in Esplanade Extended Operations Meetings.
• Attend Esplanade Strategic Planning Sessions and other key planning events.
• Collaborate with Esplanade and Division Sales and Marketing leaders to align on messaging, lead performance, and sales strategies.
• Submit a weekly report summarizing lead activity, engagement insights, and key metrics.

• Must have Active Real Estate License
• Minimum 2 years of experience as Online Sales Manager or Community Sales Manager with proven track record of customer satisfaction
• Ability to manage long sales cycles and high-touch nurturing plans.
• Deep understanding of the Esplanade brand and its resort-style lifestyle offer