Off-Trade Commercial Marketing Manager

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

What makes this a great opportunity?

As the Off-Trade Commercial Marketing Manager - Jim Beam, you are the execution powerhouse for our most iconic brand, Jim Beam. Furthermore, you are directly leading all customer individual PoS executions at Germany's largest retail player, the Edeka Group. You are responsible for transforming brand strategies into high-impact reality at the Point of Sale. You drive visibility, shopper engagement, and commercial growth, ensuring that Jim Beam "shows up" brilliantly.

Role Responsibilities

1. Strategic Brand & Commercial Leadership

• Strategic Brain behind JB: Serve as the lead strategist behind all commercial activations for the innovative JB portfolio.
• Innovation & Relaunch Execution: Lead the commercial rollout of all Brand Innovations (NPDs) and Renovations for Jim Beam, ensuring flawless sell-in and optimal shelf positioning.
• Portfolio Guardianship: Ensure the core portfolio remains the consumer's first choice at the shelf through long-term strategic planning.
• Data-Driven Optimization: Leverage Nielsen, YouGov, and Power BI to transform performance data into "Gap-Fill" opportunities that proactively outpace the competition.

• Edeka Group Ownership: Directly lead all customer-specific demands for the Edeka Group, owning the total commercial activation roadmap.
• Commercial Planning: Build and execute robust activation plans designed to drive both volume and value growth.

• In your role, you are specifically responsible for P4, P5 and P6
• Translate national plans into customer-specific toolkits, VAPs, and secondary displays to ensure "Picture of Success" at the point of sale.
• Trade Fair Management: Responsible for the high-impact execution of the product portfolio at trade fairs tailored to your specific customer group.

• Budget Accountability: Carry full responsibility for the Brand Investment (BI) Budget linked to all JB activations.
• Business Owner Mindset: Focus on efficient resource allocation to ensure maximum financial impact.
• Post-Activation Analysis: Deliver measurable ROI through rigorous post-event tracking and analytical reviews.

• Collaborative Bridge: Act as the critical link between Marketing, Sales, and external agencies, driving excellence through bold project ownership.
• Community & Knowledge Leadership: Serve as the "Voice" for Shopper Activation on Viva Engage, scaling best practices and fostering a culture of transparent, cross-functional learning.
• Winning Attitude: Embody the "Yatte Minahare" spirit by proactively identifying and resolving organizational issues and opportunities.

• Be the active connecting link between sales, marketing and all commercial functions and demonstrate your winning attitude and proactively identifying issues / opportunities within the organization that you are owning to deliver on

• Experience: 3-5 years of experience in Trade/Commercial Marketing or Sales, ideally within the FMCG or Spirits industry.
• Retail Expertise: Deep understanding of the Edeka Group structure and the German Off-Trade environment.
• Analytical Prowess: Proficiency in data tools (Nielsen, Yougov, Power BI) and the ability to manage complex budgets.
• Execution Focus: A "can-do" attitude with a passion for Point of Sale excellence and shopper behavior.
• Languages: Fluency in written and spoken German and English is required.

• Occasional travel within Germany for Gemba visits and customer meetings / trade fairs