Marketing Coordinator - House of Suntory
At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.
What makes this a great opportunity?
Reporting to the Head of Marketing, will play a key role in the brand strategy of Suntory Global Spirits. The person will be responsible to lead and follow up in marketing campaigns, and brand strategy through the year with focus on results and the brand's strategic alignment.
The Marketing Coordinator will help to manage the entire House of Suntory portfolio brand positioning in Brazil including brand positioning and strategy, media and PR campaigns, brand events and BI control. The role involves paid media and creative production budget, ensuring cost-effective allocation of resources and timely financial reporting/housekeeping, raising matters & seeking for solutions quickly and proactively.
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It's part of the scope to understand the Media Plan and Advertising channels/platforms. As well as provide day-to-day advertising campaign implementation to support the Head of Marketing, while being in constant communication with agencies. The role also required interface with Sales team, understanding commercial channels break down, sell out brand activations and on trade initiatives execution.
The Marketing Coordinator will be responsible to elaborate monthly reports focused on uncovering the "why" behind performance to gather learnings that are tangible and actionable, with knowledge of digital conversion KPIs.
Working with key cross functional and agency partners, this role will lead with the Head of Marketing with the creation and follow up of brand strategy, and manage on asset development, innovation management, and business reporting and analytics for the Brands businesses, enabling market teams to deliver against volume, sales and profit growth objectives each year.
Role Responsibilities
- Lead the HOS brands with overall brand strategy, positioning and execution as well as day-to-day administrative tasks (Brand investment control, POs).
- Monitor and ensure the execution of actions from other departments, including social media, influencer collaborations, partnerships, website updates, and trade initiatives.
- Manage the planning and execution of marketing campaigns and events (offline and online).
- Manage brand P&L and Brand Investment
- Lead to analyze market trends, map out competitors' moves and gather insights to inform marketing strategies.
- Contribute to content creation for our marketing materials and communications in partnership with Media Agency
- Conduct research on competitors and industry developments.
- Stay updated on industry trends and propose new ideas.
- Support in brand launches and brand extensions
- Bachelor's degree in marketing, business or related field and 3-5 years' experience, preferably in CPG
- Experience building and growing premium brands, preferably in alcohol beverage category,
- Experience with agency management (not required - it's a plus)
- Strategic thinker
- Strong quantitative and qualitative analytical skills
- Ability to draw conclusions from data and extract meaningful insights to tell a story
- Excellent written and verbal communication skills
- Team player with collaborative style with a listen first approach
- Culturally sensitive, proven ability to build credibility and excel in a global environment
- Able to work well in a fast-paced, cross-functional environment, and navigate ambiguity
At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.
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Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- HSA
Parental Benefits
- Birth Parent or Maternity Leave
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- Company Outings
- Snacks
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Relocation Assistance
Professional Development
- Tuition Reimbursement
- Promote From Within
- Shadowing Opportunities
- Access to Online Courses
- Lunch and Learns
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)