Lead Marketing Manager - Data Intelligence ( Maternity Coverage)
What makes this a great opportunity?
The Data Intelligence & Adoption Senior Manager is responsible for turning complex consumer, brand, commercial, and media data into clear, trusted, and widely adopted decision tools across Suntory Global Spirits' global brand portfolio and markets.
Sitting in the Data Activation arm of the Global DMS Team, this role owns the end-to-end intelligence layer - from global performance dashboards and benchmarking through to executive storytelling, market enablement, and AI-driven insights - ensuring data is consistent, scalable, and actively used to drive brand growth, marketing effectiveness, and commercial performance.
Positioned at the intersection of data, brand performance, and decision-making, this role ensures insight products are not only built well, but used well - influencing how teams invest behind brands, optimise activation, and measure success across markets.
Role Responsibilities
Global Dashboards & Reporting
Own and evolve global performance dashboards (e.g. Digital Cockpit) used by leadership, brand teams, and markets to assess brand health, activation, and growth.
Design and maintain brand performance indices enabling comparison across brands, markets, and categories.
Deliver market and industry benchmarking to contextualise performance versus competitors and local dynamics.
Ensure dashboards are exec-ready, visually clear, and decision-oriented.
Metric Productization & Data Consistency
Define and standardise core marketing, brand, and commercial metrics as reusable data products.
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Ensure consistency in definitions, logic, and calculations across dashboards and markets.
Own QA, validation, and version control to maintain trust in reporting.
Develop scalable templates while preserving relevance.
New Data Source Ingestion & Pilot Expansion
Pilot new data visualisations and intelligence products (e.g. Brand Index).
Partner with data teams to onboard new sources (media, CRM, commerce, third-party).
Translate data into actionable metrics and narratives.
Ensure integration into existing frameworks, avoiding fragmentation.
Enablement, Adoption & Self-Serve Analytics
Drive adoption of dashboards and self-serve tools across global and local teams.
Build self-serve capabilities with strong governance.
Develop training materials and guides.
Track adoption and usage to improve tools and relevance.
Executive Storytelling & Decision Support
Translate data into clear, compelling executive narratives that drive action.
Create exec-ready views and summaries tailored to senior stakeholders.
Support leadership forums and business reviews with concise insights.
AI-Driven Insight Capabilities
Explore AI-assisted insight generation (trend detection, anomalies, automated narratives).
Partner with data science teams to embed AI into reporting workflows.
Ensure outputs are explainable, trusted, and decision-relevant.
Scale, Governance & Continuous Improvement
Design scalable reporting frameworks across brands and markets.
Balance local flexibility with global governance.
Continuously improve usability, performance, and relevance.
Collaborate cross-functionally to maximise impact.
Qualifications
Skills & Experience
- Strong experience in data visualisation, BI, and performance reporting in a global, multi-market environment.
- Proven ability to design decision-oriented dashboards, not just descriptive reporting.
- Deep understanding of metric design, benchmarking, and performance frameworks, ideally within FMCG or spirits.
- Strong stakeholder management skills, including executive-level communication.
- Experience driving tool adoption and enablement across distributed teams.
- Familiarity with AI-enabled analytics and insight tools is a strong advantage.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- HSA
Parental Benefits
- Birth Parent or Maternity Leave
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- Company Outings
- Snacks
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Relocation Assistance
Professional Development
- Tuition Reimbursement
- Promote From Within
- Shadowing Opportunities
- Access to Online Courses
- Lunch and Learns
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)