DTC Analytics & Activation Specialist

You will play a key role in shaping how the DTC business grows by turning performance data into action. Working across DTC & Digital, Paid Media partners, CRM and Finance, you will ensure decisions are grounded in strong commercial insight and a clear view of the consumer.

Role Responsibilities

Activation and Trading

• Develop and implement DTC activation plans that support monthly sales targets and key trading moments.
• Manage relationships with paid media agencies to support effective multi-channel activation across Google & Meta.
• Leverage first-party consumer data in partnership with CRM to refine targeting, optimize sales plans, and improve customer value.
• Develop and manage the merchandising plan to strengthen the onsite consumer experience and commercial performance.
• Ensure catalogue is effectively managed to optimise the shopper journey.

Performance and Commercial Insight

• Own DTC performance reporting across brand.com platforms, tracking and communicating key eCommerce KPIs including traffic, conversion, AOV, CAC, retention, revenue, and campaign effectiveness.
• Deliver clear, actionable insight on customer behaviour, sales trends, and campaign performance to support commercial and marketing decision-making.
• Lead regular trading and performance reviews, identifying risks, opportunities, and recommended actions.
• Translate complex data into clear stories and recommendations for both commercial and finance stakeholders.

Financial control and governance

• Support invoicing and month-end close activities in partnership with Finance & Operations Manager, ensuring alignment between reported DTC results, revenue recognition, and P&L impact.
• Maintain accurate and consistent master data across systems and reporting tools, ensuring integrity of reporting.
• Identify and implement process improvements to strengthen reporting, analytics, and commercial decision-making.

Qualifications

Minimum requirements

• Proven experience in DTC, eCommerce, digital & paid marketing/activation, commercial analytics, FP&A, or related business performance roles.
• Strong experience producing reports, dashboards, forecasts, and performance analysis that drive business decisions.
• Strong understanding of commercial and financial KPIs, including revenue, margin, contribution profit, ROI, and core eCommerce performance metrics.
• Experience working cross-functionally with commercial, marketing, and finance stakeholders.
• Strong project management and prioritization skills, with the ability to manage multiple workstreams in a fast-paced environment.
• Advanced Excel skills and proficiency with AI tools, as well as analytics platforms such as Power BI, Tableau, Google Analytics, or similar.

Preferred experience

• Experience in digital marketing, eCommerce trading, or DTC sales.
• Experience using first-party data to optimize performance and improve customer outcomes.
• Familiarity with CRM platforms, paid media platforms, and agency management.
• Familiarity with ERP and eCommerce platforms such as SAP, Magento, Shopify, or Salesforce Commerce Cloud.
• Experience in premium/ luxury goods, or alcoholic beverages categories is advantageous.
• Experience in scaling businesses or improving processes in emerging environments is a plus.

Personal attributes

• Commercially minded and results focused
• Highly analytical with strong attention to detail
• Confident using data to influence decisions
• Strong communicator and collaborator
• Proactive, adaptable, and solutions-oriented
• Comfortable operating in a fast-paced, evolving environment
• Test-and-learn mindset with a focus on continuous improvement

Success in this role will be measured through:

• Delivery against DTC sales and profit targets
• Quality and timeliness of performance reporting
• Forecast accuracy and clarity of commercial insight
• Improvement in campaign, launch, and trading performance
• Strong cross-functional execution
• Enhanced consumer and commercial decision-making through actionable insight

While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.

Job Segment: CRM, ERP, Project Manager, Data Analyst, Performance Management, Technology, Data, Human Resources

Client-provided location(s): Glasgow, United Kingdom

Job ID: Beam_Suntory-1369920300

Employment Type: OTHER

Posted: 2026-04-22T19:38:34