Talent Attraction Marketing Manager

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.
Are you passionate about shaping how companies attract top talent through innovative marketing strategies? As a Talent Attraction Marketing Manager at Spectrum, you will drive employer brand initiatives, oversee recruitment campaigns, and advise on talent marketing best practices, making a measurable impact on our hiring success. This is a client-facing, hands-on role requiring strong judgment, initiative, and the ability to operate autonomously in a fast-paced hiring environment.

How You'll Make an Impact

• Recommend, execute, and track end-to-end recruitment marketing initiatives (digital, email, paid media, social) in partnership with agency teams to attract top talent to key segments
• Analyze trends, monitor brand reputation, build reports, and executive-ready summaries by turning insights into actionable recommendations to optimize campaigns, ROI, and processes
• Advise recruiting and HR leadership on effective talent attraction methods for professional roles
• Drive campaign performance and ensure effective budget allocation
• Oversee digital touchpoints including the career site, employee testimonials, and email marketing to enhance the candidate experience
• Identify new platforms for engagement, ensuring brand consistency and legal compliance across all assets
• Partner with communications, HR, and recruiting teams to deliver successful talent attraction programs
• Evaluate new vendors and tools to support the talent attraction roadmap
• Partner with recruiters on recruitment marketing best practices

• Office environment
• Business travel as needed

• Bachelor's degree or equivalent combination of education and experience

• 5+ years of professional marketing experience
• 1+ year of recruitment marketing experience

• Proficient in PowerPoint, Excel, Adobe PDF
• Strong organizational skills with the ability to work independently
• Effective written and verbal communication skills
• Knowledge of leveraging social media for recruitment
• Ability to build partnerships with internal stakeholders
• Skilled at using data to demonstrate ROI
• Commitment to confidentiality and professionalism
• Success navigating fast-paced, service-oriented environments
• Experience within a complex matrix organization

• Bachelor's degree in Communication or Marketing

• 3+ years of recruitment marketing experience or similar digital marketing experience

• Experience with advertising technologies like LinkedIn Campaign Manager and Indeed Hosted Jobs
• Experience with metrics reporting tools like Google Analytics and Talentegy
• Experience with recruitment research tools like Talent Neuron and Indeed Hiring Insights
• CRM, lead generation, and recruitment sourcing tool experience