Marketing & Events Specialist
Sonatype is looking for a highly organized, creative, and detail-oriented Marketing & Events Specialist to support the execution of high-impact marketing programs and world-class events. This role is ideal for someone who thrives in a fast-paced environment and enjoys bringing campaigns and experiences to life, while also understanding how to measure success and optimize performance.
You’ll play a critical role in delivering memorable brand experiences, driving pipeline through events, and supporting cross-channel marketing campaigns.
What You’ll Do:
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Event Execution & Management
Plan and execute Sonatype’s presence at regional events
Coordinate logistics including booth setup, vendors, shipping, swag, and on-site execution
Support creative event experiences (games, activations, demos)
Manage timelines, budgets, and project plans for events
Partner with sales to ensure strong pre-event outreach and post-event follow-up
Support post-event follow-up coordination to maximize pipeline conversion
Event Performance & Metrics
Track key event metrics such as:
Leads captured and meetings booked onsite
Conversion of leads to opportunities and pipeline
Assist in building post-event recap reports with insights and recommendations
Work with marketing ops to ensure accurate lead tracking and campaign attribution in Salesforce
Identify opportunities to improve engagement, conversion rates, and overall event impact
Social Media & Event Promotion
Support pre-event promotion through social media
Execute live event coverage (e.g., posting from the floor, highlighting booth activity, sharing key moments)
Draft and schedule posts across platforms such as LinkedIn and X (Twitter)
Capture and coordinate event content (photos, short videos, highlights) for real-time and post-event use
Track basic social performance metrics (engagement, impressions) tied to event campaigns
Operational Excellence
Maintain event documentation, run-of-show plans, and checklists
Manage vendor relationships and contracts
Ensure brand consistency across all marketing and event touchpoints
Track inventory and manage marketing assets and swag
What You Bring:
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2+ years of experience in marketing, events, or field marketing
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Experience supporting trade shows, conferences, or corporate events
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Strong project management and organizational skills
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Ability to manage multiple projects simultaneously with attention to detail
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Excellent communication and collaboration skills
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Willingness to travel (~20–30%)
Nice to Have:
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Experience in B2B tech or cybersecurity
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Familiarity with tools like Salesforce, HubSpot, or marketing automation platforms
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Experience working closely with sales teams on event-driven pipeline
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Creative mindset with an eye for experiential marketing
Things that we are proud of
- 2025 AI Compliance Solution of the Year - AI Breakthrough Awards
- 2025 DEVIES Award to our SBOM Manager new product for its innovation and impact in developer technology
- 2024 Industry Leader in Forrester-Wave for Software Composition Analysis (2024 Q4 report)
- 2023 Fast Company Best Places for Innovators
- 2023 Gartner's Magic Quadrant
- 2023 Software Report's Top 100 Software Companies
- 2023 BuiltIn Best Places to Work
- 2022 Frost & Sullivan Technology Innovation Leader Award
- 2022 PeerSpot Silver Peer Award in Software Composition Analysis
- 2022 Tech Ascension Best DevOps Security Solution Award
- 2022 NVCT Cyber Company of the Year
- Company Wellness Week - We shut down company operations for a week to enable all employees to pursue personal growth and enjoy a much-needed and deserved rest.
- Paid Volunteer Time Off (VTO)
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- FSA
- Pet Insurance
- Mental Health Benefits
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Adoption Leave
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
Office Life and Perks
- Casual Dress
- Happy Hours
- Snacks
- Company Outings
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Volunteer Time Off
Financial and Retirement
- 401(K)
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Shadowing Opportunities
- Access to Online Courses
- Lunch and Learns
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Founder led