General Manager, Soho Home - Soho Farmhouse
The Role…
We are seeking a commercially driven and entrepreneurial General Manager to lead the Soho Home Studio located at Soho Farmhouse, the countryside members’ club from Soho House & Co.
The General Manager will be responsible for the overall commercial performance and day-to-day management of the Soho Home Studio, ensuring it operates as both a premium retail destination and a hub for interior design services. Working within the unique environment of a members’ club, the role will focus on building strong relationships with members and guests, growing the interior design business, and delivering an exceptional experience.
This role requires a commercially astute and highly autonomous leader who can drive revenue, lead a high-performing team and identify opportunities to grow the Soho Home brand within the Farmhouse & local community.
Commercial Leadership & Business Growth
- Own the commercial performance of the Soho Home Studio, delivering against sales, profitability and KPI targets.
- Drive growth of Soho Home’s interior design services by identifying opportunities, supporting the on site interior designer in hosting consultations and converting members and guests into design clients.
- Build and nurture strong relationships with Soho House members, developing a loyal client base and repeat business.
- Identify high-value opportunities within the Farmhouse membership community and proactively generate new business.
Studio & Retail Management
- Lead the day-to-day running of the studio, ensuring a premium retail and showroom experience at all times.
- Recruit, develop and lead a knowledgeable and passionate sales team focused on delivering exceptional service and expert product knowledge.
- Maintain strong visual merchandising standards in partnership with the visual team, and ensure the studio reflects the Soho Home aesthetic and brand standards.
- Manage stock levels, product ordering and inventory accuracy in line with business KPIs.
Member Engagement & Collaboration
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- Work closely with the Membership, Events and Hospitality teams at Soho Farmhouse to increase awareness of Soho Home and generate new client opportunities.
- Host in-studio events, styling sessions and design consultations to engage the membership community.
- Act as a brand ambassador for Soho Home within the Farmhouse environment.
Financial & Operational Performance
- Take ownership of site P&L performance, working closely with finance to deliver revenue and EBITDA targets.
- Accurately report sales data, insights and opportunities to relevant internal teams.
- Continuously review studio performance and identify opportunities to improve commercial outcomes and customer experience.
Requirements
- Proven leadership experience within luxury retail, interiors, or design-led showroom environments.
- Demonstrable experience working with a multi step sales cycle, ideally within an interiors / furniture business
- Strong commercial acumen with a track record of driving sales growth and achieving financial targets.
- Experience managing high-value client relationships and delivering consultative sales.
- Excellent leadership and coaching skills, with experience building and motivating high-performing teams.
- Strong communication and relationship-building skills, with the confidence to engage with a diverse membership base.
- Highly proactive and entrepreneurial, with the ability to work autonomously and identify new opportunities.
- A passion for interiors, design and the Soho Home aesthetic
Benefits…
Soho House offers competitive compensation packages that feature global benefits and perks. Whether you’re seeking entry-level employment or a new opportunity to expand your profession, we offer training to develop the technical and managerial skills necessary to grow your career.
- Annual Every House Membership
- 50% off Food & Drink, 7 days a week
- Staff Room Rates
- Private Health and Dental Care
- Weekly Pay
- Life Assurance
- Up to 50% Staff Discount on Cowshed & Soho Home
- In Office Dog Policy on Fridays
- Season Ticket Loan
- Christmas Office Closure
- In conjunction with Soho Impact, take 2 days paid a year to support a charity of your choice.
- Free Counselling Sessions
- Cookhouse & House Tonic: Our Cookhouse & House Tonic programmes offer unique food and drink trainings, events and opportunities to inspire and educate.
- Continuous training to develop yourself personally and professionally
- Exclusive access to our benefits platform with hundreds of discounts on shopping, gym memberships, holidays, insurance and much more
- Team Events: From fitness sessions to cinema screenings and art classes, each month we hold a series of fun events which you can sign up to.
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion