Strategic Sales Growth Director

Sinclair's AMP Media Sales division is expanding its multi-platform enterprise business, and we're searching for a high-impact sales executive to help accelerate that growth. This role offers an opportunity to join a performance-driven team responsible for unlocking significant advertising revenue and shaping Sinclair's next phase of enterprise client development.

As a key driver of our enterprise portfolio, you will identify, develop, and close partnerships with national brands and agencies-driving large-scale advertising investments across Sinclair's full platform, including linear TV, Connected TV (CTV), podcasts, digital, social, branded content, live events, and high-profile sports and lifestyle programming.

You'll apply a consultative, insights-led approach to help major advertisers navigate a complex media landscape, leveraging Sinclair's reach, data, and creative capabilities to deliver meaningful business outcomes and measurable campaign success.

This role is ideal for a strategic, entrepreneurial seller who thrives in high-stakes environments and wants to make a visible impact on company-wide growth.

Responsibilities

Enterprise Sales Strategy

• Identify and qualify national and enterprise-level prospects to drive new revenue.
• Use existing relationships with brands and agencies to advance deals and secure partnerships.
• Collaborate with marketing, creative, and product teams to build cross-platform advertising solutions.

• Prospect, pitch, and close new business across priority verticals.
• Manage the full sales cycle, from outreach and proposal development through negotiation and close.
• Expand revenue by growing accounts and identifying new opportunities across Sinclair's platform.

• Build and maintain strong relationships with national advertisers and agency partners.
• Provide ongoing strategic support to improve performance and grow long-term revenue.

• Engage clients with a data-driven, consultative approach.
• Use research and audience insights to develop multi-platform campaigns that deliver measurable results.
• Prepare clear, compelling proposals and presentations that communicate value and ROI.

• Stay current on category trends, competitor activity, and shifts in media buying.
• Apply market insights to strengthen client strategies and support Sinclair's enterprise sales approach.

• Partner with planning, ad operations, research, creative, and marketing to deliver effective client solutions.
• Act as a liaison between client needs and Sinclair's product and innovation roadmap.

• 5-8 years of media sales or business development experience with national brands or major agencies.
• Proven success selling cross-platform advertising (TV, CTV/OTT, digital, social, audio, branded content, sponsorships, live events).
• Strong understanding of how national brands and agencies plan and buy media, including key decision-makers across strategy, planning, buying, and specialty teams.
• Excellent communication, presentation, and negotiation skills with VP- and C-suite stakeholders.
• Ability to interpret data and audience insights to guide sales strategy.
• Proficiency with Microsoft Office, CRM systems, and modern sales tools, including AI platforms such as ChatGPT, Copilot, and others.
• Bachelor's degree