Social Media Publishing and Content Strategy Manager, True Crime

We're looking for someone who lives and breathes social-someone who knows exactly what makes people stop scrolling, hit play, and come back for more.

As our Social Media Publishing & Content Strategy Manager for Criminally Obsessed, you'll own how and when our content hits the internet. You'll build smart, data-backed publishing strategies, make sure everything that goes live is sharp and on-brand, and help us grow a deeply engaged audience across platforms. If you're equal parts strategist, editor, and internet detective-this role is for you.

What You'll Do

Own the Publishing Strategy

• Build and evolve a dynamic publishing plan designed to maximize views, engagement, and audience growth.
• Use platform trends, audience behavior, competitor insights, and performance data to determine what goes out, when, and where.
• Work closely with creative teams to streamline workflows, cut inefficiencies, and move fast-especially when news breaks.

• Act as the last line of defense before anything goes live.
• Review all content for accuracy, clarity, tone, and brand alignment-nothing gets published without your sign-off.
• Catch and correct errors in spelling, grammar, context, and formatting.
• Flag potential risks or sensitivities, using strong editorial judgment to ensure content meets internal standards and guidelines.

• Make sure every post is set up to win: tagging, metadata, keywords, categorization-you know the drill.
• Partner with creators to ensure content is built for discovery and performance from the start.

• Spot opportunities to amplify content through internal partnerships.
• Build relationships across teams and use smart, persuasive communication to get more eyes on our content.

• Analyze performance across platforms to understand what's hitting and what's not-by format, topic, and execution.
• Turn data into clear, actionable insights that shape future content decisions.
• Regularly report on performance, trends, and the competitive landscape.

• Build relationships with platform reps to stay ahead of changes and quickly resolve issues.
• Keep a pulse on new features, algorithm shifts, and emerging best practices-and make sure the team knows what matters.

• Partner with the paid media team to identify content worth boosting and help shape promotion strategies.
• Support cross-channel amplification and develop smart approaches (including dark posting) to grow reach and audience.

• A deep understanding of social platforms (Instagram, TikTok, YouTube, etc.) and what performs on each
• Strong editorial instincts and a sharp eye for detail-you catch what others miss
• Experience using data to inform content and publishing decisions
• The ability to move fast, stay organized, and manage multiple priorities
• Clear, confident communication skills and a collaborative mindset

• Have experience in media, news, or entertainment
• Are obsessed with trends, audience behavior, and the "why" behind performance
• Thrive in fast-moving, content-driven environments