Newsletter & Growth Marketing Technical Lead

Sinclair Digital is seeking a highly motivated Growth Marketing Technical Lead to oversee the day-to-day operations of email marketing and our newsletter programs across all Sinclair's properties, including 80+ broadcast news stations, Tennis Channel, Comet and more. This role combines operational leadership with data-driven strategy to optimize newsletter performance, engagement, and revenue.

Ideal candidates will have a strong understanding of the newsletter ecosystem, deep data analysis capabilities, and the ability to collaborate across departments. This role is central to growing both direct-sold and programmatic advertising revenue, and to helping shape the company's evolving data architecture, including AI-enabled workflows.

Responsibilities

• Lead, maintain and improve end-to-end email and newsletter marketing operations, including scalable newsletter templates aligned with brand and product goals, across the organization.
• Analyze performance metrics to assess newsletter engagement and drive advertising revenue growth.
• Based on data cultivated, make adjustments in Salesforce, Marketing Cloud, and Data Cloud as required for desired content distribution and enhance ad monetization.
• Regularly report on newsletter KPIs and revenue trends using Tableau and other platforms.
• Own campaign operations and marketing workflows, ensuring timely execution and alignment with business goals.
• Define and implement governance standards across newsletter and product operations.
• Create and manage integrated marketing campaigns that drive user engagement and monetization utilizing Salesforce Marketing Cloud.
• Leverage company approved AI tools to enhance workflow and campaign results.
• Track and report progress on operational OKRs and department-wide analytics.
• Coordinate increment planning activities, ensuring proper resourcing from engineering teams.
• Champion operational excellence through continuous process improvement.
• Lead cross-functional communication, including department-wide updates and stakeholder briefings.

• Bachelor's degree or equivalent professional experience.
• 4+ years of relevant experience in newsletter operations, marketing automation, or data analysis.
• Proficiency in HTML and AMP script for email templating.
• Strong experience with Salesforce Marketing Cloud; ability to build journeys, build segments, manage campaigns, build reports, and analyze performance.
• Familiarity with Tableau or similar data visualization and reporting tools.
• Excellent analytical skills with a strong ability to translate data into actionable insights.
• Proven project management and problem-solving skills.
• Strong written and verbal communication skills.
• Comfortable working independently and cross-functionally in a fast-paced, matrixed environment.
• Growth mindset with a focus on system efficiency and scalability.
• Salesforce Marketing Cloud certification is strongly preferred.