Brand Engagement Manager

Accelerate Your Career in Content Strategy and Creation!

WRGB CBS 6 in Albany, NY, is seeking a dynamic and results-driven Brand Engagement Manager to join our cutting-edge Agile Content Creation Engagement Team (ACCET).

This is a key leadership and content-creation role, focusing on elevating our station's brand presence, news marketing, and creative content across all platforms. You will be instrumental in fostering an agile, collaborative work environment that drives efficiency and high-impact output.

Key Responsibilities:

As the ACCET Brand Engagement Manager, you will be a vital link between creative execution and strategic goals. Your day-to-day will involve:

Leadership & Management

• Team Oversight: Oversee and manage a team of Content Creators (Senior Content, Content Creator IIs, and Content Creator Is) focusing on digital, news marketing, and creative content.
• Agile Workflow: Help manage the daily operation and spearhead the development of an Agile-based work environment, ensuring continuous workflow, increased output, and efficiency.
• Project Management: Work closely with Project Managers and Client Services Managers to review dashboards, project statuses, and future planning.
• Strategic Collaboration: Meet with General Managers and News Directors across the group to align creative strategy with station and news objectives.

• Concept Development: Collaborate with station/news management and digital leads on idea generation, creative discussions, campaign development, and overall creative concepts and techniques.
• Approval & Direction: Oversee creative concepts, approve scripts, and greenlight final productions for multiple platforms.
• Hands-On Content Creation: Function as a content creator, filling voids when and where needed by actively writing, shooting, and editing content, producing projects, and assisting with the creation of news and digital elements.
• Branding Campaigns: Work closely with Senior Content Creators on writing and developing compelling branding campaigns.

• Performance Monitoring: Be responsible for closely monitoring ratings, digital analytics, and campaign results.
• Actionable Insights: Use performance data to make strategic suggestions that grow user interaction and engagement across all platforms.
• Stakeholder Interaction: Work with ACCET News properties to proactively meet and respond to content needs and requests.

• Prioritization: Work closely with the Brand & Engagement Strategist, Client Services Strategists/Managers, and Special Projects teams (Supervisors/Coordinators) to schedule and prioritize tasks for all digital and content creators.
• External Collaboration: Help conduct site surveys, collaborate with vendors, community leaders, and attend select leadership and 360 meetings.

• Proven experience in content creation, brand marketing, news promotion, or a related field.
• Demonstrated leadership or management experience overseeing creative teams and/or projects.
• Expert-level knowledge and practical experience in writing, shooting, and editing for multiple media platforms (broadcast, digital, social).
• Strong understanding of agile principles or experience in a continuous workflow/fast-paced content environment is a plus.
• Ability to analyze performance data (ratings/digital analytics) and translate insights into effective creative strategy.
• Excellent collaboration, communication, and presentation skills.
• Must be a self-starter, highly organized, and able to \"fill the void\" when needed across all aspects of the creative pipeline.