Area Marketing Manager
Texas, United States of America
Job Family Group:
Sales & Marketing
Worker Type:
Regular
Posting Start Date:
February 12, 2026
Business Unit:
Downstream and Renewables
Experience Level:
Experienced Professionals
Job Description:
What's the role?
Jiffy Lube has ambitious growth and expansion goals over the next 5 years, and building and supporting the brand is fundamental to that success. The uniqueness of a franchisee-owned business is that you have over 120+ independently owned and operated businesses (franchisees) who operate nearly 2,100 Jiffy Lube store locations that consumers see as one. Ensuring the consistency, effectiveness and efficiency of marketing plans across the network is critically important to driving a positive customer experience, improved brand loyalty and recruitment of new business.
The Area Marketing Manager is responsible for the strategic development & deployment of local marketing programs designed to drive car count to Jiffy Lube store bays. They are located in the field to guide, educate and consult with the franchisee community, often interacting with the business owners and c-level positions.
The purpose of the Area Marketing Manager is to lead the strategic development of local marketing programs for 20-30 unique franchisees that deliver on the key business objectives, including vehicle count, store sales revenue/royalty contribution and lubricants product volume. The role leverages the national marketing tools, programs and plans to help franchisees develop an integrated marketing plan relevant to the specific market & inclusive of; all media (TV, digital and social), in-store promotions, paid search, public relations, cause marketing and reputation management. This role is the marketing focal point for assigned franchisees and the Jiffy Lube Operations team with responsibility to lead the deployment of all marketing programs from the franchisor (Jiffy Lube International). It requires coordination with Jiffy Lube Marketing and Operations, IT and Communications and works with up to 20 different marketing agencies to support the plan development. Franchisees are contractually required to invest marketing dollars into their business & this role really helps to ensure the effectiveness & efficiency of those dollars. The Area Marketing Manager also has responsibility for ensuring their assigned franchisees are seeing the value delivered to them via the National Advertising plan & adopting any local recommendations based on the national plan.
What you'll be doing
- Partners with each franchisee to develop and execute local marketing plans across the individual markets to build the Jiffy Lube brand and reach target customers to drive the business forward - plans are fully integrated inclusive of media (TV, digital and social), PR, reputation management, promotions and cause marketing.
- Responsible for creative content reviews to ensure consistency and relevancy of the national advertising in the local markets
- Leads annual marketing planning with the franchisees alongside their agency partners to amplify the national plan in the key markets
- Tracks and measures marketing effectiveness through marketing mix tools to evaluate the return on investment of the different programs
- Lead deployment and implementation of all marketing programs to the network, including innovation, digital and technology programs developed to enhance the customer experience
- Responsible for full adoption and execution of Lubricants marketing plans and promotions among Key Accounts
- Manages compliance of marketing programs in the field through audits and consistent engagement with each franchisee
- Interacts directly with the Operations team, accountable for the site level economics
- Responsible for network development as franchisees grow and new franchisees come into the system, including grand openings, recruitment of customers and brand development
- Lead and participate in franchisee business reviews and Co-op meetings
- Also acts as the subject matter experts for 1-2 internal tools utilized by the team & may also act as project lead for additional internal projects
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What you bring
- Must have legal authorization to work in the US on a full-time basis for anyone other than the current employer
- Bachelor's degree required
- Minimum of 7 years of experience, with franchisee or direct customer experience preferred
- Previous experience working in marketing for a franchise brand is strongly preferred (Client or Agency)
- Background in agency management, media planning, or digital marketing preferred
- Foundational understanding of digital marketing and technology
- Superior communication skills and stakeholder management
- Strong negotiation and influencing skills
- Strong financial and commercial acumen to effectively analyze data to inform business decisions
- Appreciation for the end consumer, with a passion for understanding their behaviors and consumption patterns
- An opportunity seeker who is both willing and able to think creatively and entrepreneurially
- Problem solver who challenges the status quo and seeks opportunities for process improvement
- Desire to develop and foster solid business relationships with colleagues, stakeholders, and partners, including franchisees and agencies
Note: This role is a remote position based in the US requiring approximately 25% travel to franchisee offices, stores or meeting locations
What we offer
The base salary range for this position is $122,000 - $182,000 per year. Individual pay will be based on various factors, such as relevant work experience, education, certifications, skill level, seniority, and internal equity.
For regular full-time or regular part-time employees of the Company (participating companies as listed in the Summary Plan Description), insurance coverage options include medical, dental, vision coverage, life Insurance, Business Travel Accident Insurance, and Occupational Accidental Death Benefit programs. Employees also participate in a company pension plan and a 401(k) plan. Paid leave includes up to 6 weeks of paid vacation time, up to 11 paid holidays, and parental leave offering 16 weeks of paid leave for birthing parents, and 8 weeks of paid leave for non-birthing parents.
Additionally, employees are eligible for short-term disability leave for up to 26 weeks at 100% or 50% of base pay as well as Long-Term Disability insurance. Shell also offers other compensation such financial reimbursement for adoption, wellness, education, and personal learning expenses, and some roles are eligible for discretionary long-term incentives. For interns, eligible benefits include medical, dental, and vision coverage, life insurance, Business Travel Accident Insurance, and Occupational Accidental Death Benefit programs; participation in a 401(k) plan; and paid leave for up to 11 paid holidays. Additional information on Shell's US benefit programs can be found at https://www.shell.us/careers/about-careers-at-shell/rewards-and-benefits.html.
You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. You'll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another.
You'll be able to balance your priorities as you become the best version of yourself.
- Progress as a person as we work on the energy transition together
- Continuously grow the transferable skills you need to get ahead
- Work at the forefront of technology, trends, and practices
- Collaborate with experienced colleagues with unique expertise
- Achieve your balance in a values-led culture that encourages you to be the best version of yourself
- Benefit from flexible working hours, and the possibility of remote/mobile working
- Perform at your best with a competitive starting salary and annual performance related salary increase - our pay and benefits packages are among the best in the world.
- Take advantage of paid parental leave, including for non-birthing parents
- Join an organization working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply
- Grow as you progress through diverse career opportunities in national and international teams
- Gain access to a wide range of training and development programs
We'd like you to know that Shell has a bold goal: to become one of the world's most diverse and inclusive companies. You can get to know more about how we're working towards that goal, click here.
Shell in The United States
Shell has been in the US for more than 100 years, leading the sector in energy, petrochemicals and refined products. Today, we provide millions of Americans with the energy needed to heat and cool their homes and power the economy.
We operate in all 50 states, from our Deep Water platforms in the Gulf of America to the Pennsylvania Chemicals complex and our miles of pipelines throughout the US.
We reach our customers through our 13,000 branded retail stations, and we are number 1 in gasoline sales. We also own the #1 brand of motor oil in the U.S. - Pennzoil® - made from natural gas.
We are excited to play a key role in the move to net carbon emissions while providing the oil and gas needed by society for many decades to come.
Dimensions
- Manages 20-30 different franchisees across the country, responsible for ensuring unique local marketing plans are in place & executed
- Supports a marketing budget of $15-20MM (franchisee funded)
- Responsible for delivery of $20-30MM in C5.
- Travel 30%
DISCLAIMER:
Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws. Shell is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability. As a US Federal Contractor, hiring selections are subject to periodic audit review and documentation of your selections should be maintained for a period of three calendar years. It is the policy of Shell in the U.S. ("Shell") to provide equal opportunity to all individuals, employees and all qualified applicants for employment consistent with employment requirements and qualifications. Shell prohibits discrimination based on race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, veteran status, citizenship, genetic information, or other protected status under federal, state or local laws. All employees are expected to support this policy and contribute to an environment of equal opportunity. If you need an accommodation for a disability during the resourcing process, please speak with an HR representative.
Perks and Benefits
Health and Wellness
- Health Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- Mental Health Benefits
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
- Remote Work Opportunities
Office Life and Perks
- Snacks
- On-Site Cafeteria
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Sabbatical
- Leave of Absence
- Volunteer Time Off
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
Professional Development
- Internship Program
- Promote From Within
- Mentor Program
- Leadership Training Program
- Professional Coaching
- Tuition Reimbursement
- Access to Online Courses
Diversity and Inclusion