Share Local Media, or SLM, is a rapidly growing startup reimagining the world of offline marketing for tech and e-commerce companies. We started as e-commerce marketers ourselves, and launched SLM with a goal of turning direct mail into a high performing, scalable channel for a digitally native client set. To do so, we’ve taken an inputs based-approach to the space, and re-engineered the channel from the ground up to make it easier to test, faster to execute, more measurable, and ultimately, more effective for e-commerce and tech clients of all types.

We are looking for a motivated Senior Marketing Associate to join our quickly growing Poplar programmatic mail team. This role will be responsible for interfacing with our active clients on a daily basis, thinking strategically about how to optimize and scale their campaigns. You’ll work on improving retention through individual outreach as well as stage-based automation including email series, along with providing feedback and reporting to the internal business & product teams. You will also build out and own reporting on client engagement & retention for our programmatic mail business. Reporting to the Poplar Business Lead, this role will work closely with the product, data, and account teams across the business.

Responsibilities will include:

• Track program performance (quantitative & qualitative tracking) and provide strategic recommendations for testing and optimizing campaigns.
• Suggest tactics and strategies to improve performance and enhance overall campaign and reporting effectiveness.
• Run demos and onboarding sessions for new users, promoting the features and functionality of the Programmatic platform.
• Own client retention strategy, lapsed client win-back. Respond to client questions on platform strategy or best practices.
• Develop strategic automated email series to drive client engagement and usage of the platform.
• Run weekly or bi-weekly strategy sessions with major clients of the platform.
• Develop & own reporting on major retention KPIs for Poplar.
• Prioritize and deliver exceptional customer support to existing Poplar clients for non-technical questions.

Qualifications:

• 1-3+ years of relevant experience in marketing, sales or business development
• Passion for marketing, customer acquisition, brand & account management.
• Strong sense of urgency and great time management skills.
• Strong analytical, organizational, and communication skills (oral and written).
• Very comfortable with analytics and taking a data-driven approach to marketing.
• The ability to work independently and manage relationships.
• Experience interfacing directly with clients, customers or agencies.
• A plus if you have Direct Mail and/or CRM Marketing Experience

About us

So what does SLM actually do? We’re a full-service direct mail agency, media program operator, and technology platform, serving some of your favorite e-commerce and tech brands (think Casper, Lyft, Grubhub, etc.). We live and breathe direct response marketing, and strive to delight clients with high performing campaigns built around fast, data-driven client service, and premium, unique branding.

What are we like at SLM? We’re passionate, humble, and kind. We value data-driven thinking, speed, persistence, creativity, and teamwork. We love helping clients grow and scale through a tactile medium that has long term brand value. And finally, we get excited about transforming an old-school channel into something new through data, product, technology, and a service-driven mentality.

Share our excitement? Great - we’d love to hear from you!

What we Offer:

• Full-time role based in our NYC office / Hybrid schedule
• Ownership and growth opportunities
• Flexible vacation policy
• Robust benefits package
• A fun culture including: team events, happy hours, and trips
• The opportunity to work with a group of passionate, humble, and kind team members
  If you’re looking to be part of something new that is transforming an industry, this is the role for you. You will be empowered to think like an entrepreneur by coming up with new ideas, testing them, implementing them, and then scaling them quickly.