Offer Marketing Manager - Lauritz Kundsen (LK) MEA

The Offer Marketing Manager MEA is responsible for developing, adapting, and activating a compelling offer portfolio for the Middle East & Africa region for LK Brand.

The role bridges global offer strategy and local market needs, ensuring offers are customer - centric, competitive, value - based, and effectively commercialized to drive revenue growth, cross - selling, and market share.

Key Responsibilities

1. Offer Strategy & Portfolio Management:

• Own the MEA offer portfolio for LK, ensuring alignment with global strategy and regional growth priorities.
• Define offer positioning, as Medium Offer pricing logic, bundling, and opportunities for cross selling.
• Identify white spaces and gaps in the offer portfolio based on market, customer, and competitor insights.

1. Market & Customer Insights:

• Conduct continuous market intelligence on customer needs, industry trends, competitor offers, and regulatory requirements across MEA.
• Work closely with Sales, Business Development, and Offer Marketing teams based out of India.
• Use insights to shape business cases for new offers or enhancements.

1. Commercial Enablement & Sales Activation:

• Develop sales-ready value propositions, including:
• Offer narratives
• Customer value cases
• Use cases and reference stories
• Equip Sales with tools and materials (pitch decks, playbooks, calculators, FAQs).
• Support cross-selling and solution selling by creating bundled offers and integrated propositions.
• Partner with Sales Excellence to ensure adoption in the field.

1. Go - to - Market & Launch Management

• Lead MEA go - to - market plans for new and existing offers.
• Lead MEA to launch Solar & Agri offer
• Coordinate offer launches end - to - end: messaging, segmentation, channels, sales readiness, and timing.
• Track performance post - launch and continuously optimize based on results.

1. Stakeholder & Matrix Collaboration

Act as the MEA interface between:

• LK Product Marketing Team
• LK R &D / Operations
• Regional Sales
• MEA Strategy & IO Strategy Teams

1. Performance Tracking & Continuous Improvement

• Define and monitor offer KPIs (adoption, pipeline contribution, revenue, margin).
• Run regular reviews to refine offers, pricing, and messaging.
• Share best practices and success stories across the region.

Qualifications & Experience

• Bachelor's degree in Engineering, or related field.
• MBA in Marketing, Business, or any related field.
• 10 to 15 years experience in:

• Offer marketing / product marketing / commercial strategy
• B2B environment, ideally in [Medium Offer / Value Brand]

Proven experience in regional or multi-country role, preferably MEA

Strong understanding of LVP, FD offers

Key competencies

• Strong customer and market orientation
• Strategic thinking with hands - on execution capability
• Excellent communication and storytelling skills
• Commercial acumen and pricing understanding
• Stakeholder management & influence
• Analytical mindset with data - driven decision making
• Cultural awareness and adaptability across MEA

Let us learn about you! Apply today.

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40 billion global revenue
+9% organic growth
150 000+ employees in 100+ countries

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Client-provided location(s): Dubai, United Arab Emirates, Cairo, Egypt

Job ID: Schneider_Electric-117393

Employment Type: FULL_TIME

Posted: 2026-05-25T18:51:23