Offer Launch Manager

Job Description:

1. New Offer Launch cross regions.

Work closely with Global marekting team, Project team, Product Owner and cross hub commercial transformation team, to Define, Structure, Prepare, Deploy and Follow for given key strategic new offer launch, both internally & externally.

a) Understand the MoMA offer portolio

b) Define launch strategy (offer positioning 4P, target market, commercial policy, forecast, ramp-up and offer withdrawal etc);

c) Define launch storyline and refine key message to communicate;

d) Map and formalize launch action plans (when?/to whom?/in which way?/say what?), in cooperation with Offer Marketing and Sales teams, for both internal stakeholders and external GTM;

e) Be accountable for offer post-sell target with product owner

f) Identify and control launch budget to maximize returns on current business portfolio;

g) Co-work with Global channel and commercial team on define AMSP (annual marketing and sales plan) target

h) Design and deliver launch files & tools accordingly (presentations, videos, brochure, training modules, demos, tools etc);

i) Design and implement internal & external trainings to cover all functions with Offer Marketing team through digital & traditional way;

j) Work with MarCom team to organize external launch event and other online/offline MarCom activities;

k) Develop a dashboard to follow-up monthly and track business performance metrics and action items for the first year ramp up;

2. Marketing Activation for assigned Offer Lines.

Work closely with Offer Marketing/Segment Marketing team, and global marketing, to Define, Structure, Prepare, Deploy and Follow for annual marketing activation.

a) Understand the Offer/Segment marketing annual business priorities;

b) Define key message house and map whole year marketing activation plan by target audience (Event, Seminar, Training, PR, Ad., Digital Promotion etc);

c) Identify the total budget and set proper KPI for each activity;

d) Implement the activity in cooperation with related teams and vendors, and control the budget;

e) Track and review the result and performance.

3. Optimize launch process for assigned Offer Lines.

Fully engaged in each offer launch, review launch, continuously improve and document the launch process, and train the related parties on launch methodology.

4. Team support

Support team to achieve high launch efficiency and post-sell sales target

Qualifications:

- Bachelor degree in Electrical Engineering, Marketing or related fields;

- At least 3 years Launch/Marketing/Product/Project or related working experience in B2B industry;

- Good time management skill and be able to well manage high workload under time pressure;

- Strategic thinking, good organization, communication and presentation skill;

- Good English skills both written and oral and can use as work language;

- Proficient in MS Office (PowerPoint, Excel, and Word);

- Willing to travel;

资格

Job Description:

1. New Offer Launch cross regions.

Work closely with Global marekting team, Project team, Product Owner and cross hub commercial transformation team, to Define, Structure, Prepare, Deploy and Follow for given key strategic new offer launch, both internally & externally.

a) Understand the MoMA offer portolio

b) Define launch strategy (offer positioning 4P, target market, commercial policy, forecast, ramp-up and offer withdrawal etc);

c) Define launch storyline and refine key message to communicate;

d) Map and formalize launch action plans (when?/to whom?/in which way?/say what?), in cooperation with Offer Marketing and Sales teams, for both internal stakeholders and external GTM;