Global Services - Installed Base and Demand Generation Engines Leader
Physical Office:
Possibility to be based in any SE office in Spain or Portugal.
The Business Context:
As electricity is expected to account for 50% of the world's energy by 2050, managing electrical assets is becoming increasingly critical, while the scarcity of skilled expertise is growing in the market.
Business uptime of our customers is our core priority. Our proactive electrical asset management approach prevents unplanned downtime and optimises maintenance activities and costs.
As the frontrunner in electrification, with the world's most extensive installed base and an expert network, we have the most cumulative data from connected electrical equipment. We empower our customers to make a predictive impact, activating our electrical distribution, critical power and cooling assets and systems from day one.
With the sensors, the data and correlation analysis from multiple monitored assets and systems, we activate a predictive impact with the most accurate root cause analysis, insights and action plans so our customer can act autonomously or with the support of our experts, remotely and on-site.
In Global Services, our main strategic goal is to drive Change and Adoption: Educate, build trust and advocacy for our key transformation: Active equipment systematically sold with digital and condition-based service plans.
• Within Services Community (operations, commercial, Line of Business, execution teams, CCC and CSH)
• With the rest of the business Divisions involved.
• For transversal functions (marketing, global supply chain, human resources, finance, Schneider Digital, Strategy)
About the position:
The Installed Base Leader Iberia is responsible for maximizing the value of the installed base in Spain and Portugal by ensuring its quality, coverage, traceability, and commercial exploitation as a key lever for recurring, digital, and services business growth.
The role acts as the end-to-end Installed Base (IB) reference in Iberia, connecting data, processes, commercial teams, and operations, while aligning local initiatives with European and Global ambitions related to tracking, data quality, and installed base monetization:
Installed Base Ownership in Iberia
• Own and drive the local Installed Base strategy (tracking, cleansing, enrichment, and exploitation).
• Ensure proper definition, governance, and data quality of the installed base across corporate systems.
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• Act as the single point of contact for all Installed Base topics in Iberia toward Europe and Global teams.
Data Quality & Governance
• Lead data quality initiatives (completeness, accuracy, duplication removal, asset archiving).
• Coordinate with Data Stewards, CSMs, FSRs, and Operations teams to continuously improve data reliability.
• Ensure alignment with global standards and frameworks (One IB, Data Governance, Track-to-Order T2O).
IB Tracking & Coverage
• Define and deploy the Iberia Installed Base Tracking Plan, aligned with coverage ambitions (tracked / serviced / under contract).
• Lead asset recovery, field tracking, and data-crunching campaigns.
• Monitor Installed Base KPIs and report progress and results to management.
Installed Base Monetization
• Work closely with Sales, Business Development, and Marketing to convert Installed Base into commercial opportunities (service contracts, renewals, upgrades, digital and recurring offers).
• Support the design and execution of Installed Base-Driven Service Plans and vertical strategies.
• Prioritize accounts, segments, and technologies with the highest value potential.
Demand Generation Engines (DGEs) are a fundamental lever in growing the Services Business. This position offers the opportunity to lead the unified commercial strategy for the various business touchpoints that exist between SE Services and our customers, which need to be effectively addressed within our current sales organisation.
Without being an exhaustive list, the most essential DGEs demand generation drivers in the Iberian zone are:
• F2O (Field-To-Order): Ability to detect business opportunities through customer visits made by field technicians, which are of any kind, either proactively in existing maintenance contracts or from incidents that occur in customers that require our early attention. The business generated through our Consulting activities is also considered within this categorisation.
• T2O (Track-To-Order): Systematically analyse opportunities on the information system that houses the data of our customers' installed base, stored in an organised way for years. Based on this data, it is possible to generate campaigns that allow us to detect our customers' needs and contribute to the modernisation of their potentially obsolete or improvable facilities, thereby developing more opportunities to meet our customers' needs.
• CCC2O (Customer Care Centre-To-Order): The Schneider Electric Call Centre receives requests for technical support from our customers, which often also generate opportunities to offer the services included in our commercial offer.
What will you do?
• This position requires a non-hierarchical influence across the entire organisation, enabling all opportunities to be channelled through the most appropriate commercial teams within Schneider Electric's commercial structure in the Iberian area.
• In parallel, complete traceability of the existing process is required from the detection of a need to the closure of the resulting business opportunity. This fact is crucial in determining which opportunities for improvement should be established at any critical stage during the maturation of a business opportunity.
• The analysis, definition, and implementation of these improvements are the primary objectives of this role. This role includes the responsibility of defining our yearly ambitions per DGE and ensuring a reliable business follow-up during each evaluation period.
• This position requires the ability to conceptualise the main actions to be carried out by the different colleagues who lead each of the areas involved, and who are the necessary engine for achieving the set ambitions.
• Additionally, it is essential to show the ability to lead and incorporate their objectives into the strategic agenda of these colleagues in the organisation. All this must be done objectively, with clear actions and transparent implementation times for each.
• Therefore, there must be a clear executive plan for each of the DGEs mentioned above. It is essential to prioritise our efforts based on the monetisation potential of each defined action. This criterion is the primary basis for prioritising any action plan established by the DGE's leader.
• The role implies acting as SPOC to liaise with global teams to localise commercial strategies, processes, and incentives, ensuring adaptation based on local needs.
• Ensure regular business review with relevant local, regional, and global stakeholders to identify gaps and formulate short-term, mid-term, and long-term solutions to maximise DGE's contribution to the Services business.
• Accurately highlight and forecast your funnel using our CRM tool Salesforce.com to bring greater efficiency between commercial and delivery teams. Using the CRM, we can fully track the opportunities from concept to delivery, ensuring we are correctly resourced to support our customers.
• Work with your target segments to identify, understand and define their requirements.
• Design and management of marketing content and sales enablement for delivery to sales, customers, and channels.
What qualifications will make you successful in this role?
• Strong business acumen and experience with fundamental marketing concepts, tools & best practices.
• 3+ years of experience in marketing or product management.
• Outstanding oral and written communication skills, with the ability to synthesise and convey technical and marketing concepts simply and effectively.
• High level of English business language. The capability to be autonomous in a technical discussion.
• Exceptional relationship and rapport-building skills (Essential).
• Ability to analyse customer satisfaction data & develop corrective actions.
• Comfortable working as a team player with diverse groups in a fast-paced, dynamic environment.
• Behaviors fully aligned with Schneider Electric's vision.
• Open-minded, adaptable & fast learner. Capability to cooperate and influence positively in a multicultural and matrix-based organisation.
• Innovative and creative thinker.
• Availability to travel over Spain and Portugal 10% of your working time.
If you believe your experience falls either above or below the initial requirements listed, we encourage you to apply for the position, nonetheless. We are considering candidates of varying seniority for this role.
Required skills:
• Marketing
• Market Analysis
• Segment Identification
• Customer Requirements Analysis
• Business Model Development
• Value Proposition Development
• Marketing Operations
• Performance Monitoring
• Channel Management
• Business Case Development
• Strategic Planning
• Campaign Development
• Marketing Tactics
• Voice of Customer Research
• Business Acumen
• Forecasting
• Pricing Management
• Margin Management
• Transactional Business Models
• Offer Data Management
• Supply Chain SIOP
• Product Training
• Product Marketing
• Product Lifecycle Management
• Social Media Marketing
• Marketing Automation
• Matrix Organization Collaboration
• CRM
• MS Office
• Decision Making
• Written Communication
• Communication Skills
• Influencing Skills
• Time Management
• Independent Work
• Listening Skills
• Communication Skills
• Teamwork
• Adaptability
• Learning
• Innovation
• Strategic Thinking
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Parental Benefits
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Office Life and Perks
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Financial and Retirement
Professional Development
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