Experience Marketing Lead

Position Summary

The Experience Marketing Specialist is responsible for strengthening customer engagement and enhancing Schneider Electric Japan's brand experience within the Marketing & Communications organization. The role leverages Innovation Hub Tokyo as a strategic customer engagement platform to plan and drive engagement initiatives for customers, partners, industry stakeholders, and executive audiences.

Working closely with Sales, Business Units, Segment Marketing, and other cross-functional teams, this position contributes to business growth and increased brand value through the design of customer experiences, the planning and execution of executive programs, and the delivery of strategic customer engagement initiatives.

In addition, the role supports relationship building with both internal and external stakeholders and helps strengthen brand awareness through thought leadership initiatives and strategic communications activities.

Key Responsibilities

1. Experience Marketing & Customer Engagement

• Plan and execute customer experience programs leveraging Innovation Hub Tokyo.
• Drive engagement initiatives for customers, partners, and industry stakeholders.
• Design and manage programs such as Executive Briefings, Customer Workshops, and Business Reviews.
• Design customer experiences based on customer journey principles and continuously improve those experiences.
• Develop operational frameworks and best practices to enhance the quality and consistency of customer experiences.
• Deliver seamless and consistent customer experiences by aligning marketing campaigns, events, and digital initiatives.

• Plan and drive engagement initiatives for strategic accounts.
• Execute customer engagement programs for key accounts in collaboration with Sales and Business Units.
• Support executive engagement initiatives targeting senior leaders and key decision-makers.
• Gather and analyze customer and market insights, and provide recommendations for continuous improvement.
• Contribute to business growth initiatives in partnership with Segment Marketing and business teams.

• Support communication initiatives in collaboration with the PR and Corporate Communications teams.
• Develop customer success stories and narratives that effectively communicate business value.
• Support thought leadership and executive visibility initiatives.
• Contribute to programs that strengthen brand awareness and enhance corporate reputation.
• Ensure compliance with relevant guidelines and communication policies.

• Experience in one or more of the following areas within a B2B organization:
  • Experience Marketing
  • Customer Engagement
  • Field Marketing
  • Channel Marketing
  • Partner Marketing
  • Segment Marketing
  • Marketing Program Management
  • Customer Experience Programs
• Proven experience leading projects in collaboration with diverse stakeholders, including Sales, Business Units, and senior leadership teams.
• Strong storytelling capabilities with the ability to design customer journeys and executive engagement experiences that create memorable and impactful brand interactions.
• Excellent communication and stakeholder management skills.
• Professional proficiency in both Japanese and English.
• Strong ability to translate complex technologies and business concepts into clear, compelling, and customer-friendly narratives.

• Experience managing or operating an Innovation Center, Executive Briefing Center, Customer Experience Center, or similar customer engagement environment.
• Experience planning and executing customer-facing events and executive engagement programs.
• Experience in Public Relations, Corporate Communications, or Brand Communications.
• Marketing experience within a B2B technology company.
• Experience working in a global and/or matrix organization.