Demand Generation Specialist
Yesterday• Bangalore, India
We are looking for a Demand Generation and Marketing Communications Specialist to support marketing initiatives for Breakers Solutions and Low Voltage (LV) Power Distribution offers, including New Energy Landscape (NEL) and New Electrical Distribution (NED) portfolios, within the Power Products International Hub. The role will drive integrated marketing communications, demand generation, and go-to-market activation to strengthen Schneider Electric's leadership in electrification, digitalization, and automation across global markets.
What do you get to do in this position?
- Opportunity to work at the intersection of technology and marketing, blending technical knowledge with creative storytelling.
- Exposure to global marketing strategies and collaboration with international teams.
- Hands-on experience in demand generation campaigns, digital marketing, and thought leadership.
- Development of skills in project management, content creation, and social media strategy.
- A chance to contribute to digitalization and sustainability initiatives that make a real impact.
Expectations from this role
Marketing Communications & Storytelling
- Develop compelling narratives showcasing customer success, innovation, sustainability, and electrification trends across Breakers, New Energy Landscape, and Low Voltage power distribution solutions.
- Create and manage content such as blogs, social posts, campaign assets, videos, and thought leadership materials.
- Support hero launches; integrated campaigns, co-marketing initiatives, and internal communications aligned with Power Products strategy.
- Coordinate with internal stakeholders, creative teams, and agencies for PR and digital activations.
Demand Generation
- Plan and execute integrated demand generation campaigns to drive awareness, engagement, and pipeline growth for Breakers, New Energy Landscape (NEL), and New Electrical Distribution (NED) portfolios.
- Define communication strategies and activation plans across the customer journey, spanning thought leadership, awareness building, demand generation, and sales enablement.
- Develop and manage marketing toolkits and assets, including thought leadership content, event and promotion toolkits, brochures, catalogs, digital assets, videos, web pages, and sales enablement materials.
- Partner with portfolio, regional, and zone marketing teams to localize and activate campaigns aligned with business priorities and market opportunities.
- Work with regional and zone teams to deploy campaigns effectively and ensure consistency across markets.
- Track campaign performance, analyze results, and optimize based on insights.
Project & Stakeholder Management
- Manage marketing calendars, timelines, and deliverables to ensure on-time execution.
- Provide regular updates and performance insights to the international hub team, portfolio leaders, and key marketing stakeholders.
Experience
- 3-5 years of experience in marketing communications, demand generation, or B2B marketing (preferably in industrial, electrical, or technology domains).
Core Skills
- Strong storytelling and marketing communication capabilities.
- Ability to translate technical concepts into clear, engaging value propositions.
- Experience managing multiple campaigns and stakeholders in a global setup.
- Proficiency in PowerPoint, Excel, and digital/social marketing.
Nice to Have
- Exposure to circuit protection, power distribution, electrical infrastructure, energy management, electrification technologies, or industrial solutions.
- Experience working in both technical and marketing environments.
Why Join Us?
- Work at the intersection of technology, energy management, and marketing.
- Be part of a global hub supporting priority Power Products portfolios.
- Gain hands-on experience in demand generation, integrated campaigns, and thought leadership for future-focused energy solutions.
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40 billion global revenue
+9% organic growth
150 000+ employees in 100+ countries
You must submit an online application to be considered for any position with us. This position will be posted until filled.
Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and 'inclusion' is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.
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Client-provided location(s): Bangalore, India
Job ID: Schneider_Electric-126826
Employment Type: FULL_TIME
Posted: 2026-08-11T18:51:11
Perks and Benefits
Health and Wellness
Parental Benefits
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Office Life and Perks
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Financial and Retirement
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