Demand Generation Senior Specialist

Job Description

Job Title: Demand Generation Senior Specialist

Reporting: Demand Generation Leader - Power Products

Location: Shanghai Zhangjiang

We are seeking a skilled Demand Generation Senior Specialist to lead power products China hub communication efforts. As a Demand Generation Expert, your main duties will include creating and deploying marketing and promotional communication strategy and plans, identifying our customer base and current market trends.

The successful candidate will have a deep understanding of current marketing trends, deep knowledge of our products, and the ability to make strategic decisions.

Job Responsibilities

• Work with Product Manager & Launch leaders to support winning offer launches.
• Define marketing and communications strategy and plan validated by the Marcom leader within the approved budget
• Lead product manifesto and translate product features into unique value propositions targeting to both partners and end users. Ensure offer value proposition and key messages are consistent.
• Plan and manage the design, content, and production of all marketing assets.
• Plan global promotional campaigns and work with regional/country marketing communication teams to deploy these campaigns through local channel / segment programs including E-commerce campaign deployment.
• Coordinate, prepare and drive internal communications
• Monitor, analyze, and report on the effectiveness of communications strategies.

• In depth Go-to-market knowledge and product knowledge
• Excellent English for both speaking and writing
• Excellent communication and presentation skills.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Demonstrable experience in marketing data analysis and reporting.
• Bachelor degree or above.
• Office setting with options for remote work. Some travel may be required for meetings or presentations.