DE Software & Cybersecurity Lead, East Asia

In Schneider Electric everything we do promotes progress and sustainability for all - our colleagues, customers, partners, and the communities and societies where we live and work. From the products, software, and services driving the digital transformation of energy management and automation to corporate citizenship and volunteer activities, we make an impact by helping people and organizations become more resilient and efficient, more electric and digital.

Which is where you come in. Working at Schneider Electric means working toward a cleaner, better world. You're part of a global team built on inclusion, mastery, purpose, action, curiosity, and teamwork, turning sustainability ambitions into actions.

We are looking for a DE Software & Cybersecurity Lead, East Asia to make an impact!

Mission (About the Role)

As the Digital Energy Software and Cybersecurity Lead, your mission is to drive growth of DE software and cybersecurity solutions and services (SCSS) in the East Asia zone. In this critical role, you will work with internal and external stakeholders, ensuring DE SCSS growth strategy, country organization and go-to-market (GTM) are deployed effectively.

• Establish strong positioning for DE SCSS across priority critical sectors.
• Develop and execute go‑to‑market (GTM) strategies aligned with segment needs (buildings and critical segments like data centers, semiconductor, utilities, industrials, transportation etc.).
• Develop,localize and drive UVP to differentiate SE solutions with software + cybersecurity demonstrating how DE SCSS can enhance safety, reliability, resilience, and compliance for the key segments of interest
• Track competitor landscape and articulate market differentiators (e.g. ETAP modeling accuracy, real‑time digital twins, IEC/ANSI compliance, Zero‑Trust digital power security, etc.).

• Localize DE SCSS segment playbooks, pitch decks, objection-handling guides and pricing frameworks.
• Train the regional sales, segment teams and marketing teams on the scope under the portfolio section.
• Support customer engagements with tailored presentations and reference architectures.

• Localize DE SCSS segment playbooks, pitch decks, objection-handling guides and pricing frameworks.
• Train the regional sales, segment teams and marketing teams on the scope under the portfolio section.
• Support customer engagements with tailored presentations and reference architectures.
• Identify high-value customer personas - CIO, CISO, Head of Engineering, OT/SCADA Leader, Reliability Manager - and tailor communication strategies

• Performance Management: Responsible for the performance of DE SCSS (Orders and Sales), including budgeting, forecasting, and financial reporting. Track and analyse business performance metrics, adjusting as needed.
• Portfolio Management: Marketing and offers management. Owning the marketing 4P deployment and competency development in zone and country team and offers management excellence in product lifecycle and offer launches.
• Strategic Planning: Adopt global strategy, localize and adapt for East Asia zone, and implement business strategy to achieve growth ambitions and objectives. Operationalize strategy with AMSP, annual operating plan etc.
• Impact with Marketing 4P: Operationalize marketing 4P DE SCSS.

• Develop and manage the SCSS portfolio, ensuring alignment with market needs and company goals.
• Conduct market research to identify customer needs and preferences to drive ARR (Annual recurring revenue)
• Conduct competitive analysis by identifying and evaluating competitors and customer insights to understand their strengths, weaknesses, strategies, and market positioning, and develop actionable strategies (tailored UVP) to outperform them.
• Collaborate with the product development team to create and enhance products to meet/exceed the market demand.

• Deploy the 4P strategy to drive growth across relevant GTM, via partners, services and systems
• Collaborate with the GSC and global teams to optimize logistics and supply chain processes, enhancing product availability and cost efficiency.

• Create and execute marketing campaigns to increase brand awareness and drive sales.
• Utilize various promotional channels, including digital marketing, social media, advertising, and public relations.
• Analyse campaign performance and adjust strategies to achieve marketing objectives.
• Enable the salesforce of SE and channels with the knowledge and skills needed to promote DE offers effectively]

• Master price waterfall and benchmark the selling price against competition based on the strategic competitive position set
• Develop pricing strategies that gaining market share while maximizing profitability.
• Monitor market trends and competitor pricing to adjust strategies as needed.

• Bachelor's Degree or equivalent (Engineering or Science an advantage)
• Minimum 10 to 12 years' experience in software, cybersecurity, marketing, or business development capacity (in the electrical devices, energy, power or building management software industry is preferred)
• Results-oriented and is experienced in managing profit and loss, with proven business growth track records.
• Experience in Sales and knowledge of electro-intensive segments e.g. Power & Grid, Energies & Chemicals, Semicon, Data Centers, Buildings, Real Estate, Healthcare etc.
• Experience in managing regional business and able to integrate cross-functionally in a multi-cultural environment and perform in a highly matrix organization.
• Experience in Power Management and Power Automation, safety, reliability, energy management, green building requirement.
• Solid understanding of market trends, customer needs and partner performance.
• Experience in multi-tiered customer and channel approaches.
• Able to build relationships and effectively sell to senior levels at enterprise, government customers and channel partners.
• Possess Global strategic mindset and business acumen, l eadership and executive presence,
• Hands-on entrepreneurship, s trong transformation and operations background, s trength in coaching talent, and emotional intelligence
• Ability to make decisions with limited data or info