Communications Specialist
The Communications Specialist is responsible for owning and executing external marketing communications across digital channels, ensuring high-quality, consistent, and on-brand content delivery. This role translates campaign direction and technical guidance into polished, audience-ready content that represents the company accurately and credibly in the market. This role is open to canddiates currently based in Buffalo, NY
This is a hands-on, execution role that sits between campaign strategy and tactical delivery. The Communications Specialist does not define campaign architecture or product strategy, but is accountable for how marketing shows up externally-every day.
Key Responsibilities
External Communications (Primary Ownership)
- Own execution of blog content, social media, and email marketing.
- Maintain a consistent external publishing cadence aligned to campaign priorities.
- Ensure messaging reflects approved narratives, terminology, and positioning.
Content Production & Execution
- Own writing, editing, and refinement of marketing content.
- Translate campaign briefs and technical guidance into clear, compelling content.
- Adapt messaging for different channels and audiences while maintaining cohesion.
- Partner with designers and agencies to deliver complete, polished assets.
Campaign Execution Leadership
- Lead execution of campaigns defined by the Program Manager.
- Build and manage content calendars and asset plans.
- Identify execution gaps early and proactively surface risks or needs.
Brand & Quality Control
- Apply brand standards, voice, and narrative frameworks consistently.
- Own execution-level quality control across all externally facing content.
- Ensure accuracy, clarity, and professionalism in all deliverables.
Publishing & Channel Management
- Own scheduling, publishing, and coordination across external channels.
- Oversee publishing workflows and ensure deadlines are met.
- Coordinate with the Marketing Specialist for execution support where needed.
Performance Tracking & Optimization
- Track channel-level performance metrics (engagement, reach, consistency).
- Provide insights and recommendations to improve content effectiveness.
- Inform future execution decisions based on performance trends.
Cross-Functional Collaboration
- Coordinate with the Marketing Specialist and Director to support execution and scaling of content volume.
- Remain informed of product and engineering roadmaps as they impact messaging and timing.
What This Role Is Not
- Not responsible for campaign strategy or architecture.
- Not the primary owner of technical translation or product positioning.
- Not an internal communications or sales enablement lead.
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Required
- 3-5 years of experience in B2B marketing, communications, or content execution.
- Strong long-form and short-form writing and editing skills.
- Experience executing multi-channel marketing campaigns.
- Strong attention to detail and quality standards.
- Ability to manage multiple content streams simultaneously.
Preferred
- Experience in technical, industrial, or complex B2B environments.
- Familiarity with campaign workflows and content calendars.
- Comfort working from structured briefs and messaging frameworks.
- Experience collaborating with product, engineering, or technical teams.
Success in This Role Looks Like
- External communications are consistent, credible, and on-brand.
- Campaigns are executed cleanly, on time, and with clarity.
- Content quality scales without degradation.
- Marketing shows up professionally and confidently in the market.
Let us learn about you! Apply today.
At Schneider, we believe that every employee is a talent who deserves equal opportunities. This means you matter. Every individual needs to feel valued, supported, and treated fairly to do their best work.
Our Total Rewards is our way of saying: "We see you. We value you". It's more than just pay and benefits- it's a meaningful investment in you. It is designed for you to perform, grow, feel safe, and elevate your potential to shine as an impact maker.
For this U.S. based position, the expected pay range is USD 86,400 - USD 129,600 per year. This pay range includes base pay and short-term incentives. The compensation range for this full-time position applies to candidates located within the United States. Our pay ranges are determined by reviewing roles of similar responsibility and level. Within the pay range, individual pay is determined by several factors including performance, knowledge, job-related skills, experience, and relevant education or training.
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150 000+ employees in 100+ countries
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Health and Wellness
Parental Benefits
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Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
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