Channel Business Development Manager

Position Overview

This role is responsible for driving new partner acquisition, OEM development, project creation, integrated solution selling, and expansion into new growth segments. The successful candidate will build sustainable growth engines by connecting channel strategy, partner growth planning, joint marketing initiatives, pipeline development, and performance management into a unified business development approach. We are not looking for a channel administrator who focuses primarily on maintaining existing business. Instead, we are seeking a proactive Channel Hunter who can directly engage customers and partners, uncover new opportunities, and create tangible business growth.

Core Mission

Create new growth engines for the integrated channel through new partners, OEMs, projects, cross-selling, and segment expansion.

Key Responsibilities

• Identify and recruit new distributors and strategic channel partners based on market potential and coverage gap analysis, and develop them into revenue-generating business partners.
• Develop new OEM accounts and build long-term business opportunities based on customer applications, design requirements, and project roadmaps.
• Generate and develop new projects through direct engagement with end users and OEMs, leading opportunities from identification and registration through proposal, negotiation, and project conversion.
• Expand integrated solution and all-basket sales opportunities by leveraging Power Products, including EOCR, and connecting them with the broader Schneider Electric portfolio.
• Analyze high-growth segments such as Manufacturing, Buildings, Infrastructure, and Energy, and define target markets, value propositions, and go-to-market strategies.
• Develop and execute channel strategies and partner growth plans, managing targets, pipeline development, partner capabilities, and investment priorities.
• Plan and execute joint marketing initiatives, demand generation programs, customer seminars, campaigns, and sales activation activities with channel partners.
• Regularly review and improve pipeline, forecast, pricing, margin, inventory, sell-out performance, and project risks to ensure sustainable business growth.
• Influence and align cross-functional stakeholders across Sales, Offer Management, Marketing, Technical Support, Finance, and Supply Chain to accelerate business conversion and growth.

• Minimum 10 years of B2B sales experience with a strong field sales track record.
• Proven experience directly creating and commercializing new customers, partners, or projects.
• Experience in distributor or OEM sales and partner development.
• Background in project sales, solution selling, key account management, or business development.
• Commercial management capability across pipelines, forecasting, pricing, and profitability.
• Proven ability to influence multiple partners and cross-functional stakeholders and translate growth strategies into commercial execution.
• A leadership mindset demonstrated through ownership, influence, accountability, and collaboration.

• Experience in Power Distribution or Industrial Automation markets.
• Experience in cross-selling, go-to-market execution, segment development, or channel transformation.
• Experience operating partner marketing or demand-generation programs.
• Business-level English communication skills.

• A business builder who creates new growth rather than only maintaining existing business.
• A hands-on hunter who actively engages customers and partners to create opportunities.
• A customer- and application-oriented professional who connects the broader company portfolio into integrated solutions.
• An accountable executor who takes strategy through implementation, measurement, and improvement.

• High-visibility role driving growth through distribution and e-commerce innovation
• Autonomy to make strategic decisions and shape your approach to achieving results
• Opportunity to work with cutting-edge digital strategies and sustainability-focused solutions
• Collaborative culture that values expertise, professional growth, and impactful contributions