Programmatic Account Manager - HoldCo
As a Programmatic Account Manager – HoldCo at Samba TV, you'll manage and grow relationships with major agency holding companies and their operating agencies. You'll ensure these partners derive maximum value from Samba's suite of audience targeting and measurement solutions. You'll work closely with Sales to support key HoldCo accounts (WPP, Omnicom/OMG, Publicis, Dentsu, Havas), drive audience activation strategies, and deliver a seamless agency experience across planning, activation, and measurement workflows. Your efforts will directly impact agency satisfaction, retention, and account growth within these holding company relationships.
Location requirement: Must live within 50 miles of a Samba office. Required in office 3 days a week (Tuesday through Thursday), moving to 4 days a week (Monday through Thursday) starting January 4th, 2027, with the possibility of moving to 5 days a week in office after that.
Requirements
Client Growth, Retention & Satisfaction
Own day-to-day account management for a portfolio of holding company partners — including WPP, Omnicom/OMG, Publicis, Dentsu, and Havas — and their operating agencies
Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities across HoldCo relationships
Ensure agency teams are effectively activating Samba audience and contextual data across major DSPs, SSPs, DMPs, and social platforms
Build trusted relationships with programmatic, trading, strategy, and analytics stakeholders within HoldCo organizations
Lead business reviews focused on adoption, delivery, performance insights, and expansion opportunities across brands and agency teams
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Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for agency-led campaigns within HoldCo environments
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Support agency partners across HoldCo relationships through the full activation lifecycle: planning, audience building, activation, and QA (without directly managing or optimizing campaigns)
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Provide platform education and training on how to request, build, and deploy Samba audiences within HoldCo programmatic workflows
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Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficiently
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Serve as a feedback loop between HoldCo relationships and internal teams to improve ease of activation, workflow efficiency, and audience performance
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Partner with Sales on pre-sale planning, platform demos, and aligning agency and brand goals with Samba's audience and measurement solutions
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Represent Samba's audience products with subject-matter expertise and a consultative, agency-first approach when working with HoldCo relationships
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Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for the complex, multi-agency account structures typical of HoldCo relationships
Campaign & Platform Execution
Strategic Partnership & Cross-Functional Collaboration
Who You Are
- Curious – Always learning and staying current on programmatic trends, agency operating models, and CTV innovation within holding companies
- Proactive – You anticipate agency needs and identify opportunities to add value across HoldCo teams and clients
- Collaborative – You thrive in cross-functional environments and are comfortable navigating large, matrixed organizations like WPP, Omnicom, Publicis, Dentsu, and Havas
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Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- HSA With Employer Contribution
- Mental Health Benefits
- On-Site Gym
Parental Benefits
- Fertility Benefits
Work Flexibility
- Hybrid Work Opportunities
- Flexible Work Hours
- Remote Work Opportunities
Office Life and Perks
- Commuter Benefits Program
Vacation and Time Off
- Unlimited Paid Time Off
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Volunteer Time Off
Financial and Retirement
- 401(K)
Professional Development
- Work Visa Sponsorship
- Learning and Development Stipend
- Shadowing Opportunities
Diversity and Inclusion
- Founder led
- Asian founded/led