Campaign Activation Analyst

3 weeks ago• San Francisco, CA

Samba is an AI-powered media intelligence company on a mission to give marketers the complete picture of their audiences. Our AI indexes media consumption across millions of smart TVs and 2.5 billion web pages, combining that data with third-party signals through the Samba Knowledge Graph, a map of the real interests, behaviors, and purchase intent of 1.5 billion user profiles globally. Brands, agencies, publishers, and platforms use Samba to make smarter decisions across every stage of the marketing funnel.

Step into the world of programmatic advertising and learn how data-driven campaigns come to life. As a Campaign Activation Analyst, you'll support the end-to-end activation of Samba audience segments across DSPs and digital platforms, ensuring campaigns are set up, trafficked, and optimized to deliver results. The Programmatic Activation team is the engine that connects Samba TV's data to real advertising outcomes — and this role is at the core of that execution.

What You'll Do

Assist with the setup and trafficking of programmatic campaigns across platforms including The Trade Desk and DV360

Monitor campaign delivery, pacing, and performance — flagging anomalies and recommending optimizations

Support audience segment activation, QA processes, and platform troubleshooting

Collaborate with the Measurement and Sales teams to align campaign delivery with client KPIs

Maintain campaign documentation, reporting templates, and workflow trackers

Develop familiarity with Samba's audience data products and how they translate into targeting strategies

What We're Looking For

Bachelor's degree in Marketing, Advertising, Business, or related field (Class of 2026 preferred)

Genuine interest in programmatic media, ad tech, or digital advertising

Analytical and detail-oriented — comfortable working in spreadsheets and campaign dashboards

Strong communication skills and ability to manage multiple campaigns simultaneously

Exposure to DSPs or ad platforms a plus but not required — we'll teach you

Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

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Client-provided location(s): San Francisco, CA

Job ID: 5aa2cf5a-cafc-4fe2-9e66-924b49b9435e

Employment Type: OTHER

Posted: 2026-04-09T17:21:59

Perks and Benefits

Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- HSA With Employer Contribution
- Mental Health Benefits
- On-Site Gym
Parental Benefits
- Fertility Benefits
Work Flexibility
- Hybrid Work Opportunities
- Flexible Work Hours
- Remote Work Opportunities
Office Life and Perks
- Commuter Benefits Program
Vacation and Time Off
- Unlimited Paid Time Off
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Volunteer Time Off
Financial and Retirement
- 401(K)
Professional Development
- Work Visa Sponsorship
- Learning and Development Stipend
- Shadowing Opportunities
Diversity and Inclusion
- Founder led
- Asian founded/led

Want more jobs like this?

Perks and Benefits

Health and Wellness

Parental Benefits

Work Flexibility

Office Life and Perks

Vacation and Time Off

Financial and Retirement

Professional Development

Diversity and Inclusion