Web Marketing Manager (Slack)
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Job Category
Marketing & Communications
Job Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
As the Web Marketing Manager at Slack, you will manage the production and execution of our web and content strategy by understanding our users, our products, and our platform. You will be integral in building and maintaining web pages, managing content updates, and executing digital campaigns using our Content Management System (CMS). You'll be responsible for the day-to-day management of our website, ensuring a high-quality user experience, increasing non-paid traffic, and supporting our overall marketing goals. You will partner with the marketing, design, copy, localization and development teams to execute comprehensive website updates that increase awareness, improve SEO, and drive customer acquisition.
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As an ideal candidate, you should bring a positive attitude and an insatiable curiosity to continuously improve the user experience. You are equally comfortable taking the initiative on a project as you are working in a cross-functional group. You should be able to discuss designs with your creative partners, positioning with product, technical requirements with developers, and project status with leadership.
Responsibilities:
We are looking for an individual well-versed in execution and web production. He/she will:
Web Production & Content Management
- Build, publish, and maintain web pages, landing pages, and blog posts using our Content Management System (CMS).
- Manage the content lifecycle from request to publishing, ensuring content is accurate, up-to-date, and adheres to brand guidelines.
- Upload and manage digital assets (images, videos, documents) within the CMS.
- Perform quality assurance checks to ensure all web content is error-free, mobile-responsive, and accessible.
Collaboration & Execution
- Partner closely with marketing, design, and copy teams to translate project briefs and mockups into functional and engaging web pages.
- Implement on-page SEO best practices (e.g., meta tags, headers, image alt text) as guided by the SEO team.
- Support the execution of digital marketing campaigns by creating and updating associated landing pages and web content.
- Partner with Localization teams for seamless execution of global campaigns.
Performance & Reporting
- Monitor and report on the performance of web pages and campaigns using tools like Google Analytics on a monthly and quarterly basis.
- Analyze page performance and user behavior to identify opportunities for improvement.
- Collaborate with marketing and experimentation teams to apply learnings and support testing initiatives.
Requirements:
We're looking for someone with talent and a passion for web production that leads to execution and impact.
- 5+ years of experience in web production, web marketing, or a similar role with a focus on website management.
- Hands-on proficiency with one or more enterprise-level Content Management Systems (CMS) such as WordPress or similar platforms.
- Solid understanding of web best practices, including on-page SEO, accessibility, and user experience.
- Experience working cross-functionally with creative, marketing, and technical teams to bring web projects to life.
- Ability to work from a content brief and collaborate with content creators to ensure web copy is effective and engaging.
- Detail-oriented with a strong eye for quality assurance and brand consistency.
- Proficient in Google Analytics and familiar with Google Tag Manager (or similar programs).
Unleash Your Potential
When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.
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Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.
For Washington-based roles, the base salary hiring range for this position is $127,200 to $174,900.
For Illinois based roles, the base salary hiring range for this position is $127,200 to $174,900.
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- Mental Health Benefits
Parental Benefits
- Adoption Leave
- Return-to-Work Program
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Happy Hours
- Snacks
- Some Meals Provided
- Company Outings
Vacation and Time Off
- Paid Vacation
- Unlimited Paid Time Off
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Sabbatical
- Volunteer Time Off
Financial and Retirement
- 401(K)
- 401(K) With Company Matching
- Company Equity
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
- Financial Counseling
Professional Development
- Tuition Reimbursement
- Learning and Development Stipend
- Promote From Within
- Mentor Program
- Shadowing Opportunities
- Access to Online Courses
- Lunch and Learns
- Internship Program
- Leadership Training Program
- Professional Coaching
- Work Visa Sponsorship
Diversity and Inclusion
- Employee Resource Groups (ERG)
- Unconscious Bias Training
- Diversity, Equity, and Inclusion Program
Company Videos
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