Sr Analyst, Marketing Analytics

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Job Category
Data

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce is the world's leading CRM, making it easier for companies to find more prospects, close more deals, and connect with customers in a whole new way. Marketing powers the engine of Salesforce's growth, turning digital and in-person engagements into high-quality leads, opportunities, and revenue. We're a diverse, global team of incredible talent, showing the world that businesses can do well and do good.

The Global Marketing Analytics and Campaigns team serves as the independent data team, providing an unbiased and analytically rigorous view of Marketing Performance. We prioritize Self-service and enablement, ensuring Marketers have the tools and knowledge to answer their business questions. We provide a single source of truth for data and standards to fuel insights with accuracy, quality, and speed used to evaluate the performance of marketing activities and programs. We're accountable for developing and executing a central CMO-aligned measurement strategy and analytics practice. We have responsibility for the development of enterprise marketing data metrics and key self-service dashboards. Finally, we serve as the central, global team for governance, standards, and enablement for marketing activities and campaign data, metrics, and self-serve dashboards.

• Key analytics workstreams in support of Marketing results
• The development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics

• Clearly understand our datasets, business goals, define key metrics (KPIs) and dimensions, that serve as an input into insights and reporting for marketing.
• Actively contribute to development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics
• Actively contribute to the development of Marketing's measurement strategy and roadmap, identifying the correct key, leading, and diagnostic metrics for profitable growth
• Serve as subject matter expert for our data products and resources (dbt, Snowflake, Tableau, Salesforce), identifying opportunities to streamline analytical workflows
• Define and improve ‌standards for version control, data testing, and continuous integration, as well as other best practices for high-performing analytics teams
• Build on and document our data sources, models, metrics, and dashboards in a way that increases our team's long-term efficiency and output
• Enable and train marketing teams to become confident consumers of dashboards and other components of our data product

• Interpret data to identify trends, patterns, insights, and recommendations to support data-driven decision-making
• Proactively support ad-hoc requests to provide partners with intelligent insight to the health of the business.

• Highly proficient SQL skills: proficient in writing complex SQL queries to extract, manipulate, and analyze data
• Advanced data exploration and analysis skills
• Familiarity with marketing practices, marketing KPIs, marketing analytics
• Highly proficient in Excel / Google Sheets
• Passion for data, and analysis; comfortable working with large datasets
• Strong problem-solving skills
• Highly proficient in Tableau desktop or similar data visualization tool (ability to perform complex calculations, parameters, LOD expressions, etc)
• Ability to derive actionable insights from data and effectively guide decision-making, communicating in a comprehensible way across various levels of our organization
• Experienced with data storytelling using tools such as Google Slides or PowerPoint; excellent written and oral communication skills
• Detail-oriented with strong time management and project prioritization skills, operating in an unstructured environment
• Comfortable taking the initiative to develop solutions for unstructured problems and communicate the results to key internal customers
• Experience working with cross-functional teams and stakeholders

• Data Build Tool (dbt) experience a strong plus
• Expertise building workflows for turning large datasets into high-confidence insights
• Desire to learn and keep up with analytics industry best practice
• Salesforce experience and product knowledge a plus
• Experience with Python and Tableau a plus
• Marketing and/or Sales Strategy Analytics experience a plus
• Enterprise (B2B) marketing experience a plus

• 2-4 years of experience in an analytical role
• BS/BA degree in marketing, economics, sales, business analytics, business or equivalent related experience