Senior Lead - Employer Branding & Demand Generation

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Job Category
Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

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• Salesforce Careers Blog content (Life at Salesforce; How to navigate the hiring process - https://www.salesforce.com/blog/category/careers/page/16/)
• Video production & editing content (Example: 10 Questions With Salesforce AE - https://www.youtube.com/watch?v=GXkey2wJTos&t=1s)
• Social media content across all platforms
• Best Place to Work awards (Example: LinkedIn post. https://www.linkedin.com/posts/why-is-salesforce-a-best-place-to-work-ugcPost-7395264400250802176-iH8g/ )
• Localization of our Employer Value Proposition for the JPKT market
• Career site content to support AI-assisted candidate experiences
• Content for Hiring Managers and candidates (Workday content)

• 10-12 years in Corporate Communications/ Content writer or Marketing Demand Generation/ marketing programs role at a B2B company
• Strong understanding of the market needs and personas we are hiring for in Japan, Korea & Taiwan, and places where to market towards these personas.
• Influential writing skills increase and attract audiences and viewers
• In-depth experience using marketing tools like Google Analytics, LinkedIn Campaign Manager, SEO tools, Social advocacy tools etc.
• Excellent program management, communication (in English and Japanese) and negotiation skills and a great track record of working across multiple global teams within an organization
• Collaborative team player who is excited to be part of a growing global team
• Highly analytical and metrics driven professional, who's excited to optimize campaigns using data insights
• Experience working with a matrix global and regional team
• Flexible self-starter, able to act quickly and take on the challenge of achieving performance
• Japanese & English fluency
• Knowledge of digital marketing as well as various marketing material production, a plus
• Experience in Recruiting and HR, a plus
• Knowledge or experience of DE&I, culture and employer branding

• At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.
• Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce. Salesforce welcomes all.