Senior Director, Finance & Strategy, Marketing

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Job Category
Finance

Job Details

About Salesforce

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Overview
We are seeking an experienced and strategic Marketing Finance Leader to oversee the financial planning, analysis, and reporting for our global marketing organization. This role will lead a team of 10 finance professionals, providing strategic financial guidance to marketing leadership to drive efficiency, maximize return on investment (ROI), and ensure robust financial controls. The ideal candidate is a proactive leader with deep experience in marketing finance, budgeting, forecasting, and team management.

Key Responsibilities
Financial Leadership & Strategy

• Serve as the primary finance partner to the Chief Marketing Officer (CMO) and other marketing executives, offering strategic financial insights and recommendations.
• Lead the annual budgeting and long-range planning processes for the entire marketing organization.
• Develop and implement financial models to evaluate marketing program effectiveness, including ROI and LTV/CAC analyses.
• Drive continuous improvement in financial processes, reporting accuracy, and forecasting methodologies.

• Manage, mentor, and develop a high-performing team, fostering a culture of excellence, collaboration, and continuous learning. Team is approximately ten people.
• Conduct regular performance reviews and provide coaching to ensure team members achieve their full potential.
• Oversee workload distribution and project prioritization for the Marketing Finance team.

• Manage the preparation of monthly, quarterly, and annual financial reports, analyzing variances against budget and forecast.
• Oversee the financial close process for marketing expenses, ensuring compliance with accounting policies.
• Present financial findings and strategic recommendations to senior leadership.

• Partner with Procurement and Legal teams on vendor contracts and expense management.
• Collaborate with the Corporate Finance team to ensure alignment on company-wide financial goals and reporting standards.
• Support audit requirements and ensure financial compliance across all marketing activities.

• Bachelor's degree in Finance, Accounting, Economics, or a related field or equivalent experience. MBA or CPA preferred. Experience will be evaluated based on the Core Competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)
• Minimum of 10 years of progressive experience in Finance, with at least 5 years specifically in a Marketing Finance or Financial Planning & Analysis (FP&A) leadership role.
• Proven experience managing a team of 5 or more finance professionals, ideally a team of 10 or more.

• Strong knowledge of Generally Accepted Accounting Principles (GAAP).
• Expert-level proficiency in financial modeling, budgeting, and forecasting.
• Excellent leadership, communication, and interpersonal skills, with the ability to influence senior stakeholders.
• Advanced skills in Excel and experience with enterprise-level ERP and financial planning systems (e.g., SAP, Oracle, Anaplan).