Senior Analyst, Strategic Events Analytics

operational work, including portfolio analysis, investment tradeoffs, and cross-functional
alignment, to move the organization away from ad-hoc reporting toward durable, data-
informed ways of working.

This team supports:

• Analytics and reporting to evaluate performance, audience impact, and ROI
across Strategic Events
• The development of scalable reporting frameworks that incorporate new
programs, audiences, and data sources
• Portfolio-level analysis to inform investment decisions, audience strategy, and
program optimization

We're seeking a highly analytical and technically strong Senior Analyst to support
measurement, reporting, and insight generation across Salesforce's global Strategic
Events portfolio, including in-person, virtual, and third-party programs. This role sits at
the intersection of data, business strategy, and executive decision-making, and is

ideal for someone who is passionate about best-in-class measurement, brings deep
hands-on analytics expertise (SQL, Excel, Tableau; Python a plus), and understands how
to build scalable, enablement-focused analytics that drive decisions.
A successful candidate will be able to distill complex datasets into clear, actionable
insights, translate stakeholder questions into durable analytics solutions, and execute
independently while influencing analytics approaches beyond individual
deliverables. As a Senior Analyst, this role contributes to the development of analytics
frameworks and standards and serves as a trusted analytical partner to Strategic
Events leadership and cross-functional teams, balancing technical depth with strong
business context and clear executive communication.

Key Responsibilities

• Partner with Strategic Events stakeholders to understand business questions
and decision needs, translating them into clear metrics, dashboards, and
analytical outputs.
• Support the ownership of end-to-end analytics and reporting across Strategic
Events, including proprietary events, executive programs, and third-party
activations.
• Analyze large, complex datasets to identify trends, risks, and opportunities related
to performance, audience engagement, pipeline impact, and ROI.
• Define and evolve KPIs, success metrics, and diagnostic views, iterating on
dashboards and reporting as business needs change.
• Build and maintain Tableau dashboards and self-service reporting, ensuring
insights are accurate, usable, and decision-ready.
• Write and maintain complex SQL queries to extract, transform, and analyze data
across multiple platforms.
• Use Excel / Google Sheets for analysis, modeling, and validation; leverage Python
where applicable for deeper analysis or automation.
• Translate findings into clear, concise insights and recommendations for
executive and cross-functional audiences.
• Partner with Marketing Analytics, Marketing Operations, and Demand Generation
to ensure data quality, consistent tracking, and scalable reporting frameworks.
• Contribute to analytics standards, documentation, and best practices that improve
efficiency and reduce ad-hoc reporting.

Required Qualifications

• Bachelor's degree or equivalent practical experience in analytics, business,
economics, marketing, or a related field.
• 4-6+ years of experience in an analytics role.
• Advanced SQL skills and experience working with large datasets.
• Strong proficiency in Tableau and Excel / Google Sheets.
• Demonstrated ability to translate business questions into metrics, dashboards,
and insights.

• Strong analytical thinking, attention to detail, and problem-solving skills.
• Clear written and verbal communication skills; comfortable partnering with
senior stakeholders.
• Ability to operate independently in a fast-paced, ambiguous environment.
Preferred Qualifications
• Experience with Python for analytics or automation.
• Familiarity with dbt, Snowflake, or modern analytics engineering practices.
• Experience in B2B marketing, demand generation, or event analytics.
• Salesforce platform knowledge and/or marketing technology experience.
• Passion for analytics enablement, self-service, and raising data literacy across
teams.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

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Posting Statement

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In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.The typical base salary range for this position is $101,900 - $140,200 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.

Client-provided location(s): Seattle, WA, Indianapolis, IN, Chicago, IL, Bellevue, WA

Job ID: Salesforce-JR322324

Employment Type: FULL_TIME

Posted: 2025-12-23T20:17:05