Program Manager, Competitive Intelligence

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About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Overview of the Role

The Salesforce Competitive Intelligence (CI) team is seeking a dynamic, organized, and execution-driven Program Manager to help scale our most critical competitive initiatives across multiple Operating Units (OUs). This individual will serve as the connective tissue across the CI team-designing and operationalizing programs that help Salesforce win against our biggest competitors through coordinated, data-driven, and repeatable actions.

This is not a traditional research role. Instead, it's a high-impact programs role that turns insights into action-building cross-OU initiatives, driving consistency in execution, and ensuring our field teams have the competitive strategies and tools they need to win. The ideal candidate thrives in ambiguity, connects dots across complex organizations, and brings a structured approach to driving results at scale.

• Design, launch, and operationalize programs that accelerate Salesforce's competitive motion across multiple OUs. Examples include competitive sales program, win room, enablements.
• Translate complex insights and ideas into scalable, repeatable programs with measurable business impact.
• Drive end-to-end program delivery-from design through execution, measurement, and iteration.

• Act as the connective tissue between CI team, Sales Programs, & Enablement, to ensure alignment and coordinated execution on top competitive priorities.
• Partner across the CI team to identify gaps, prioritize focus areas, and drive unified execution across teams.
• Influence without authority and collaborate across senior stakeholders to drive accountability and impact.

• Build structured workback plans and manage project timelines to ensure on-time delivery across multiple workstreams.
• Drive operational rigor by tracking milestones, dependencies, and risks, and escalating where needed to keep projects on course.
• Maintain clear accountability across teams-ensuring roles, deliverables, and deadlines are understood and met.
• Provide regular updates and performance readouts to leadership, summarizing progress, impact, and next steps.
• Use data to measure program effectiveness, and refine strategies over time.

• Program Management / Sales Programs experience
• Fluent in English
• Have strong communication and presentation skills.
• Display strong leadership, networking, relationship-building and influencing skills.
• Ability to work both independently and in a larger team setting.
• High sense of urgency to respond to critical business questions.
• Curious, analytical, innovative, and wildly creative - with the execution skills to make it happen.

• Must have 3+ years experience within the distribution org. Knowledge of sales programs & salesforce reporting preferred.
• BS in Computer Science, Information Management, Business Management, or equivalent work experience.
• Internal understanding of Salesforce's current data/reporting/governance tools and sales processes are preferred.