Product Marketing Manager - Sales Enablement
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Job Category
Marketing & Communications
Job Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
We are seeking a Product Marketing Manager - Sales Enablement to lead the development and activation of sales-facing content for the Customer Zero program.
Customer Zero is how Salesforce proves its own transformation into an Agentic Enterprise. This role will ensure those stories are not only compelling, but usable and impactful in real sales conversations.
You will partner closely with the Senior Director of Customer Zero and sales leaders to understand what sellers actually need to engage customers, build credibility, and close deals. You will translate Customer Zero stories into high-quality, practical assets, from first-call decks to executive briefings, demos, and case studies, tailored for different audiences and buying stages.
Success in this role requires strong storytelling, deep empathy for sellers, and the ability to operate cross-functionally across marketing, product, sales, and customer teams to deliver content that is both strategic and actionable.
Key Responsibilities
Sales Enablement Strategy & Field Partnership
- Build strong relationships with sales leaders, sellers, and field enablement teams to understand:
- What content is needed
- What formats are most effective
- What actually gets used in customer conversations
- Translate field insights into a clear sales enablement strategy for Customer Zero
- Continuously gather feedback and iterate on assets to improve adoption and effectiveness
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Customer Zero Story Activation for Sales
- Translate Customer Zero transformation stories into sales-ready materials, including:
- First-call decks
- Executive briefing presentations (CIO, CEO, CMO, COO, heads of Sales/Service, etc.)
- Case studies and narrative summaries
- Demo scripts and supporting materials
- Ensure content:
- Is tailored to specific personas and buying stages
- Clearly communicates business value and outcomes
- Connects Salesforce capabilities to real-world transformation
Content Development & Customization
- Develop and maintain a library of high-impact, reusable sales assets
- Adapt core narratives into:
- Role-based versions
- Different levels of technical depth
- Ensure content is:
- Clear and easy for sellers to use
- Modular and adaptable
- Consistent with Salesforce messaging and positioning
Cross-Functional Collaboration
- Partner with:
- Customer Zero program leadership
- Product marketing
- Sales enablement
- Customer success and internal practitioners
- Events and campaign teams
- Ensure alignment between:
- Story development
- Campaigns
- Sales activation
Demos & Experiential Content
- Collaborate and where possible build clickable demos
- Ensure demos clearly show:
- How Salesforce technology enables transformation
- The connection between product capabilities and business outcomes
- Connect to how Salesforce's implementation applies to other industries and size of companies
AI-Enabled Scale & Efficiency
- Leverage AI to:
- Accelerate content creation and iteration
- Tailor content for different personas and use cases
- Synthesize feedback and identify content gaps
- Build scalable tools (e.g., templates, prompt libraries, reusable frameworks) that enable:
- Sellers to self-serve content
- Consistency across the organization
Measurement & Adoption
- Track usage and effectiveness of Customer Zero sales assets
- Partner with sales enablement to measure:
- Adoption
- Impact on pipeline and deal progression
- Continuously refine content based on feedback and performance
Qualifications
- 5+ years of experience in product marketing, sales enablement, or related roles
- Strong understanding of enterprise sales processes and buyer journeys
- Proven ability to create sales-ready content that is used in the field
- Experience working with executive-level audiences and tailoring messaging for different personas
- Strong storytelling and communication skills
- Ability to translate complex technical concepts into clear business value
- Experience working cross-functionally across marketing, product, sales, and customer teams
- Familiarity with AI tools for content creation and workflow acceleration is a plus
Unleash Your Potential
When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.
Accommodations
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Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- Mental Health Benefits
Parental Benefits
- Adoption Leave
- Return-to-Work Program
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Happy Hours
- Snacks
- Some Meals Provided
- Company Outings
Vacation and Time Off
- Paid Vacation
- Unlimited Paid Time Off
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Sabbatical
- Volunteer Time Off
Financial and Retirement
- 401(K)
- 401(K) With Company Matching
- Company Equity
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
- Financial Counseling
Professional Development
- Tuition Reimbursement
- Learning and Development Stipend
- Promote From Within
- Mentor Program
- Shadowing Opportunities
- Access to Online Courses
- Lunch and Learns
- Internship Program
- Leadership Training Program
- Professional Coaching
- Work Visa Sponsorship
Diversity and Inclusion
- Employee Resource Groups (ERG)
- Unconscious Bias Training
- Diversity, Equity, and Inclusion Program
Company Videos
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