Product Marketing Manager - Data Governance

Partner with sales and product management to shape sales plays and sales programs based on market and customer insights
Develop launch tiers and coordinate cross-functional readiness across Sales, Marketing, Support and Renewal teams

Positioning & Messaging

Craft differentiated positioning and value propositions for target personas, segments and industries
Develop and maintain a messaging framework that spans the full buyer journey
Translate technical capabilities into clear, customer-centric benefits

Sales Enablement

Create high-impact sales tools including pitch decks, battlecards, one-pagers, demo scripts, and objection handling guides
Develop and deliver training to equip Sales and SE teams with the knowledge to win
Partner with Revenue Enablement on onboarding and continuous learning programs

Market & Competitive Intelligence

Conduct ongoing competitive analysis and maintain up-to-date battlecards
Synthesize customer research, win/loss data, and analyst insights to inform strategy
Identify emerging market trends and communicate implications to leadership

Demand Generation Support

Partner with Demand Gen to develop campaign strategy, messaging, and content for activation
Define audience segmentation, targeting criteria, and key proof points per segment
Measure and optimize campaign performance in collaboration with Marketing Ops

What We're Looking For

Required Qualifications

5+ years of product marketing experience, ideally in B2B SaaS or enterprise software
Proven track record of executing successful GTM strategies and product launches
Strong ability to translate technical concepts into clear business value
Exceptional written and verbal communication skills
Experience collaborating with Sales, Product, and Demand Gen teams
Data-driven and outcome focused mindset with the ability to measure and report on marketing impact

Preferred Qualifications

Experience marketing to enterprise buyers and navigating complex sales cycles
Familiarity with CRM, data, AI, or platform products
Background in data management and competitive intelligence
Experience with Salesforce, Slack, and GTM tools

Success Metrics

Pipeline influence and contribution from PMM-supported campaigns
Sales win rate improvement in targeted segments
Launch readiness scores and Sales enablement adoption
Competitive win rates vs. key rivals
Content engagement and utilization rates

Why This Role

High visibility and direct impact on revenue and growth
Collaborate with world-class product and go-to-market teams
Opportunity to shape the narrative for a market-defining product
Fast-moving environment that values bold thinking and execution

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

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Posting Statement

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Client-provided location(s): Bangalore, India

Job ID: Salesforce-JR351624

Employment Type: FULL_TIME

Posted: 2026-07-21T20:16:27