Product Marketing Associate, Industries

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

We are looking for a talented, motivated, and detail-oriented Industries Marketing Representative to join our team. In this role, you aren't just "doing marketing" - you are a storyteller for Salesforce's industry-first innovations.

In this role, you will apply your marketing foundational skills to drive key initiatives, working closely with a manager to support specific product marketing programs-such as content creation, customer storytelling, or sales enablement-while building your expertise in product marketing strategy and Salesforce's portfolio of products, services, and partners. You will support the development of our industry solution messaging by sourcing content and help us articulate how our agentic AI transforms industries.

Your responsibilities may include:

• Strategic Messaging & Positioning: Support the development of industry-specific narratives and value propositions. You will translate complex product capabilities into compelling "Agentic AI" stories that resonate with executives.
• GTM Strategy & Launch Management: Support the coordination and execution of industry marketing activations for product and solution launches and re-launches.
• High-Impact Content Creation: Support the production of high-quality marketing assets-including thought-leadership blogs, technical white papers, sales and event presentations, and product/solution demos. You will ensure every piece of content has a clear "hook" and drives measurable customer engagement.
• Sales Enablement Support: Drive the adoption of industry solutions by developing assets global sellers need to win. This includes creating and maintaining sales playbooks and other assets that simplify the "Agentic Enterprise" vision.
• Cross-Functional Collaboration: Partner with other functions to plan and execute marketing activations.
• Performance Optimization: Analyze the performance of marketing assets and campaigns using data-driven insights to improve engagement and conversion.

• Strategic Marketing Mindset: 0-3 years of experience in marketing or a related strategic role.
• Expert Storytelling: Exceptional ability to transform complex concepts into simple, high-impact stories. You demonstrate strong writing skills with the ability to draft clear, crisp copy.
• Proven Execution: You are a self-starter who identifies gaps in current processes and proactively proposes solutions.
• Agility & Navigating Ambiguity: You thrive in a fast-paced environment and have the "bias for action" needed to drive results.
• Collaboration & Influence: You can navigate large teams with ease, building the consensus needed to move toward your goals..
• Technical Literacy: You don't just learn new tech-you gravitate toward it, and want to share your passion for technology with others. Understanding concepts like AI agents, CRM, and Cloud Computing is a must.

• Business Apps Fluency: Proficiency in the Google Suite (i.e., Google Docs, Google Sheets, Google Slides) is required, but a "plus" is the ability to use Figma, Canva, or Adobe Creative Cloud.
• AI Power User: Demonstrated experience using Generative AI tools (like ChatGPT or Google Gemini) to accelerate your work.
• Data-Driven Decisionmaking: Comfort in using or learning reporting and analytics tools track asset performance. You don't just create content; you want to measure its conversion and engagement to show its impact.
• Growth Mindset: Proactively seeks out training, development, and learning opportunities to become a better marketer.
• Public Speaking: Comfort presenting your work to internal or external audiences.
• Industry Vertical Expertise: Domain knowledge of a target Salesforce vertical (e.g., Financial Services, Healthcare & Life Sciences, Retail, Manufacturing, etc.) is plus.