Marketing Channel Strategy Manager

You will serve as a strategic partner to campaign managers and marketing leaders, applying your expertise in channel optimization, analytics, and governance to drive measurable business impact. Your responsibilities will include:

Channel ownership & governance: Serve as the subject-matter expert for assigned marketing channels, ensuring best practices, compliance, and operational excellence across all campaigns. You'll establish and enforce governance frameworks, set performance standards, and create remediation protocols to maintain channel health.

Analytics & performance reporting: Own channel dashboards and reporting, delivering actionable insights on campaign ROI, pipeline impact, lead quality, and efficiency metrics to leadership. You'll monitor key performance indicators including Marketing Driven Pipeline (MDP), engagement rates, conversion metrics, and channel attribution to inform strategic decision-making.

Campaign enablement & optimization: Partner with campaign managers to ensure accurate execution, identify performance trends, and collaborate with engineering to embed continuous improvements into AI workflows and systems. You'll conduct diagnostic analyses, develop optimization strategies, and implement tracking frameworks to enhance channel performance.
The ideal candidate is a seasoned marketing operations professional with 3-5 years of experience in channel strategy, analytics, or marketing operations. You should have a proven track record of managing channel governance frameworks, building performance dashboards, and driving measurable improvements in campaign effectiveness. Additionally, you should have strong analytical capabilities, experience working with marketing technology platforms, and the ability to translate data into strategic recommendations that influence stakeholder decisions.

Your Impact

• Own the end-to-end governance framework for assigned marketing channels, including establishing audience size thresholds, approval workflows, and remediation protocols to ensure channel health and compliance with company policies
• Collaborate with analytics team members to develop and maintain comprehensive performance dashboards and reporting infrastructure that provides real-time visibility into channel performance, campaign ROI, MDP attribution, and efficiency metrics
• Conduct diagnostic analyses to identify optimization opportunities, including evaluation of audience segmentation, content performance, targeting strategies, and channel-specific best practices
• Partner with Growth Programs Managers and campaign marketers to define campaign requirements, ensure accurate execution with standardized UTM tracking, and align with channel governance methodologies
• Define data needs to support future channel programs and collaborate with operations, data engineering, and MarTech teams to enhance marketing tools and reporting capabilities
• Develop ongoing strategies to enhance channel performance, including experiment design and execution, A/B testing frameworks, and continuous optimization initiatives
• Create and maintain comprehensive documentation of channel processes, standards, and best practices while maintaining alignment with the broader marketing operations team
• Report regularly on channel performance to marketing leadership, communicating impact, trends, and strategic recommendations with clear, actionable insights
• Strategically solve problems to ensure high-quality campaign execution, proper attribution, and data integrity across all channel activities
• Monitor industry trends and channel platform updates to identify new opportunities for optimization and ensure Slack maintains competitive channel performance
• Support cross-functional initiatives to improve marketing efficiency, reduce operational costs, and drive innovation through AI-enabled workflows and automation

Minimum Requirements

• 5+ years of experience in marketing operations, channel strategy, or analytics roles
• 2+ years experience with marketing technology platforms such as Salesforce Marketing Cloud, Sprout Social, Tableau, or similar analytics and automation tools
• Strong analytical skills with intermediate to advanced knowledge of Excel/Google Sheets and experience with SQL or other data analysis tools
• Demonstrated experience building dashboards and reporting frameworks that deliver actionable insights to leadership
• Experience working with multiple, cross-organizational stakeholders and managing complex projects with competing priorities
• Knowledge of digital marketing performance metrics including open rates, click rates, engagement rates, conversion rates, and pipeline attribution
• Experience creating, documenting, and improving processes to ensure timely and high-quality execution across channel programs
• Experience using data to inform strategies, measure success, conduct A/B testing, and experiment to optimize performance
• Strong communication skills with the ability to translate complex data into clear, strategic recommendations
• Prior experience using Slack in a work environment preferred
• Experience with UTM tracking, campaign attribution models, and marketing analytics frameworks preferred

Additional Information

NOTE: This is an office-flexible role. The expectation is to be in-office 2-3 days a week when local to an office.

Accommodations

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Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

Client-provided location(s): Indianapolis, IN

Job ID: Salesforce-JR325920

Employment Type: FULL_TIME

Posted: 2026-01-30T19:50:04