Experience Strategy Manager, Virtual and Hybrid Events

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Job Category
Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience Strategy Manager, Virtual and Hybrid Events is responsible for shaping and executing the attendee journey across our virtual and hybrid event portfolio on Salesforce+. This role focuses on ensuring that our virtual events are strategically aligned with business objectives and deliver a high-quality, engaging experience for our global audience.

In this highly collaborative role, you will work as a key strategist, connecting product vision with execution. By partnering with cross-functional teams across strategic events, product marketing, studios, corporate social media and more, you will develop consistent frameworks for our virtual presence, optimize content discovery, and help define the future of hybrid engagement at Salesforce.

Responsibilities

Experience Strategy & Event Portfolio Management

• Strategic Alignment: Partner with Product Marketing to translate product launches and business goals into clear, actionable strategic briefs for virtual and hybrid events.
• Event Targeting & Executive Alignment: Partner with Demand Gen to align on audience goals and event KPIs. Facilitate the approval process with leadership, ensuring event themes and strategic directions are vetted and supported by key stakeholders.
• Format Innovation: Establish and document best practices for evolving virtual event formats, focusing on increasing attendee engagement and digital-first storytelling.
• Project Management: Provide end-to-end project management for select events, overseeing timelines and deliverables from the initial planning phases through execution.

Salesforce+ Channel Strategy

• Cross-Functional Facilitation: Facilitate content planning and strategy discussions across various teams (demand gen, broadcast, digital, social media), ensuring alignment and seamless execution. Document conversations and decisions to maintain clear communication.
• Merchandising Strategy: Partner with digital experience team on how event content is curated and surfaced on Salesforce+, ensuring optimal visibility and a seamless user experience.
• Content Lifecycle: Develop strategies to maximize the value of event content post-broadcast and manage the Salesforce+ content calendar, ensuring long-term engagement on the platform.

Performance Tracking & Optimization

• Monitor and analyze content performance across channels. Work with data teams to improve aggregate-level reporting and leverage insights for optimization.

Qualifications

• Experience: 5+ years in event strategy, digital marketing, or program management, specifically within virtual or hybrid environments.
• Collaborative Mindset: Strong ability to work across complex, matrixed organizations and build consensus among diverse stakeholders.
• Project Management: Highly organized with the ability to manage multiple event workstreams simultaneously.
• Strategic Insight: Ability to identify trends in digital engagement and apply them to a corporate event portfolio.
• Communication: Clear and effective communication skills, comfortable presenting strategy to internal partners and executives.

About the Team

Salesforce Strategic Events produces the world's most innovative technology experiences, including Dreamforce - the largest software conference in the world - as well as major global events like CNX, TDX, World Tours, and more. Our mission: create industry-leading experiences that inspire customers, showcase innovation, and fuel growth.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.The typical base salary range for this position is $115,600 - $174,900 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $138,800 - $190,900 annually.The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.

Client-provided location(s): San Francisco, CA, New York, NY

Job ID: Salesforce-JR323135

Employment Type: FULL_TIME

Posted: 2026-01-16T20:06:38